Brand Advertising

Account Director – Brand Building Agency – SydneyMuMbrellaMy client is a creative brand building agency. It isn't one of your usual suspects. It's neither a market research agency nor a more traditional brand consultancy – it is in fact a capability building business that partners with big global brands to ...  

BraftonSocial's Limited Marketing MightMediaPost Communicationsby Gavin O'Malley, Yesterday, 7:14 PM Social may have established itself as a brand-building requirement, but -- as some marketers have learned the hard way -- it can't replace other channels yet. “Brand-building strategy and social strategy are ...Most marketers fail to integrate social media marketing into brand buildingBraftonall 9 news articles »  

Ad Age Announces Brand-Building Conference in China on Sept. 5AdAge.comChina's Women to Watch will be published in the July 23 issue of Advertising Age. Honorees will be celebrated at a China's Women to Watch dinner event hosted by Ad Age and Thoughtful China on Sept. 5, the same day as the brand-building conference.and more »  

Christopher & Dana Reeves Foundation Selects CoyneThe Holmes ReportCoyne will support the Foundation's brand-building initiatives, programs and services, and research efforts through public relations, media relations and strategic counsel. The Christopher & Dana Reeve Foundation is dedicated to curing spinal cord ...  

The Holmes ReportLenovo Selects 3 Monkeys And 100zehn To Support Brand-Building DriveThe Holmes ReportLONDON--Lenovo has hired UK firm 3 Monkeys and Germany's 100zehn as the Chinese PC maker steps up global brand-building efforts. The company, which is aiming to become the world's largest PC maker, made the appointments following a multi-market review ...and more »  

Brand Building and the Impact of Social MediaMarketing PilgrimWhen asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. Search won by a nose thanks to business to business marketers who rated social media lower than business to ...and more »