Are you branding with Intension or by default? Four questions to ask your brand manager By Mark Roberts www.outbsolutions.com One of the most important items every company must address is its brand. Some of the questions that come up are: What do we want to be known for? Who are we today, and where we will be tomorrow? What do we represent? What is the promise of our brand? Those questions get the conversation moving, but to talk about branding alone is not enough. Companies must brand with intention. Branding with intention means consciously deciding who you are, what you represent ...
Read Full Story
Wikizines are interactive magazines that anyone can create or edit - and this one is called "Branding with intension". Here you can find fresh voices and respond in real time. Some members write articles about recent news and trends related to the wikizine's topic, others recount relevant personal stories or share their favorite pictures and video clips. Got an interesting idea or story to share with other members of this wikizine? Well, then put on your journalist's cap and add your own article!
Read Full Story
