Masada became the most visited pay-to-enter tourist site in 2010, climbing above the Jerusalem Biblical Zoo and the Ramat Gan Safari Park, according to Dun & Bradstreet Israel. Last year, some 762,992 people visited Masada, the ancient fortification near the Dead Sea, while 718,902 people visited the second most popular site, the Jerusalem Biblical Zoo. Masada reported that its revenue rose 26 percent to NIS 34 million in 2010, compared to NIS 25.7m. in 2009. The Hermon National Park (Banias...
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