Brian Clark, of Copyblogger, recently wrote a post entitled “Why People Don’t Want the ‘Real’ You” commenting on the new authenticity hype. As the title suggests, Clark doesn’t think too much of appealing to consumers by being “real,” at least not by being entirely real. With the growth of the Internet, marketing practices have started to involve a humanistic quality over the previously popular robotic, formulaic messaging. Marketing practices have started relying on characters, on spokespersons, and person-to-person communication (Old Spice anyone?). The truth is being completely authentic has always been the ...

• Denver Broncos Football Rug 22"x35"
  

  Denver Broncos Football Rug 22"x35"

  Denver Broncos Football Rug 22"x35" by Fanmats (Visit the Hot New Releases in Kids' Room Décor...

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• Timeless Tips Inspired By Brian Clark and Michael Stelzner
  

  Timeless Tips Inspired By Brian Clark and Michael Stelzner

  In my article Ever Wondered Why Seth Godin Ignores The Twitter Bird? He Prefers Soaring Solo...

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• Brian Clark Interview: Copyblogger on Content Marketing with Blogs
  

  Brian Clark Interview: Copyblogger on Content Marketing w...

  OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo...

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• Know Thy Enemy: Denver Broncos
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  After posting this diary asking for questions to ask Mile High Report , styg50 was kind enough to drop by and answer the questions our lovely readers asked. Many thanks to styg50 for taking the...

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• Copyblogger’s Brian Clark: How to Create Compelling Content That Ranks Well In Search Engines
  

  Copyblogger’s Brian Clark: How to Create Compelling Conte...

  Brian Clark the man behind Copyblogger.com one of the most compelling and successful blogs in...

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