Marketing Executive British Airways World Cargo

Think out of the box. Managing marketing projects from start to finish, you’ll increase our brand awareness and profit in the highly competitive logistics industry. You’ll organise and deliver the marketing agenda for your sales region and supervise channel strategies. Working with people from Boston to Bangkok, you will have good people skills and an adaptable communication style.

All applicants will be asked to submit their CV and answer the Application question:

1) Please provide a covering letter in support of your application (max 250 words), which includes the following areas:
Significant achievements from your CV, which you think are key to this role
Your motivation to join BA and what attracts you specifically to this role



Job Purpose
Develop and implement the marketing plan for a particular commercial area, delivering marketing activities that increase profit, increase customer awareness, improve British Airways World Cargo brand stature and enhance customer relationship with British Airways World Cargo.

Job Dimensions
Budgetary responsibility for marketing plan for a commercial area, approximately £400,000 pa external spend, ensuring greatest benefit and value for money achieved.
Indirect people management responsibilities [influencing and coordinating] with marketing support executives within respective commercial area.



Principal Accountabilities

Develop and agree the marketing plan for a commercial area. Individual is responsible for consulting with members of the commercial area and agreeing the marketing plan with the area commercial manager. The plan includes all channels: customer events, promotions, campaigns, advertising, direct marketing.
Responsible for agreeing the budget for this marketing plan and executing the plan to budget, forecasting spend and highlighting risks to the marketing manager.
Implement marketing activities on time, managing suppliers and coordinating commercial area. The job holder initiates activity in good time, taking activity from the plan or identifying tactical opportunities. The job holder uses the BA roster of suppliers for sourcing creative work, and manages selection process for using non-rostered suppliers, if needed. In terms of purchasing, the jobholder complies with financial standing instructions, conducting buying activity through BA2buy and recognised overseas buying procedures. They refer to BA Procurement for contract matters arising from purchasing. The job holder is responsible for communicating activity progress within the commercial area and for managing their input to the design stage.
The job holder ensures activities are tracked for performance and is responsible for completing a post-activity effectiveness check, used in Self Audit Programme.



The Individual


Has successfully delivered marketing projects, on time and to budget, using different channels.
Able to demonstrate an ability to produce marketing plans; business cases; and creative briefs.
Able to demonstrate an ability to plan and manage small to medium sized marketing projects.
Able to articulate business information clearly, and is commercially aware.
Strong analytical skills. Action orientated and results driven - demonstrate ability to use own initiative.
Able to objectively critique the output of creative agencies against business requirements.
Strong interpersonal and influencing skills at all levels. Knowledge of the cargo industry would be desirable.

Apply online