R&B Group Pretty Ricky Breaks Up; Pleasure Goes Solo....

Miami, FL, November 04, 2007 --(PR.com)-- R&B sensation, Pleasure P, has broken away from the quartet Pretty Ricky and merged with Minnesota Vikings offensive tackle, Bryant McKinnie, to create Swagga Entertainment. The two stars will be filmed throughout their journey and the quest to search out new talent will be turned into a reality television project, ‘Swagga Boys’ {Note: Something tells me BET is RIGHT on top of this!-Slim}. The project will offer a behind the scenes look at what happens when celebrities from the music and sports worlds collide.

After successful hits with Pretty Ricky such as Grind With Me, Your Body, and Age Ain’t Nothin but a Number, Pleasure P disbanded from the others to break out on a solo career and commence this collaboration with McKinnie.

McKinnie will use his resources as a professional athlete and celebrity to turn his protege and friend into a solo star. Pleasure P has made records with multi-platinum artists like Lil Wayne and Trick Daddy, while McKinnie has played on the field with NFL superstars like Santana Moss and Daunte Culpepper. Two highly competitive industries come together with the mission of turning Pleasure P into a solo artist and establishing his own place among the giants of the music industry.

The project follows the journey that Mckinnie and Pleasure P go through on their way to a successful album. From renting a jet to go to Pleasure P’s concert to McKinnie’s birthday party in Miami, the pilot also shows the behind the scenes lives of these two rising superstars. The most noted highlight is the recording studio jam session with established recording artists such as Slim Thug, Deelishis {Note: Deelishis is ESTABLISHED??? Don't MAKE me laugh!!-Slim}, and Sharissa where they unexpectedly recorded their first song.