Burger King's Flame Broiled Cologne

No, I'm not kidding.  Burger King is at it again.  If you know me, you probably know that I have a beef (pardon the pun) with Burger King executives.  The "Big Butt Squarepants" commercial drew my ire (read about it here), but I'm not sure how I feel about this new one.  There was a little buzz made from this announcement late last year, but I never got a chance to speak on it.  An informal Boston Herald survey reveals that the scent of a burger appeals to some people.  So what do the folks over at Burger King decide to do?  Yep, you guessed it - they market it.

Burger King, which sells Flame through Rickey's, a New York City retailer, and at firemeetsdesire.com, bills Flame as "a new men's body spray: the scent of seduction with a hint of flame-broiled meat." Unbelievably, some who have sniffed this concoction find it appealing.

Here are two favorable quotes from the Herald:

• Alyse Hawco, 14, said, "It smells like cinnamon. I'd buy it for my brother."
• Salami Caushi, 55, said, "It's very nice," and after spraying Flame on his wrist and then taking a long sniff, he remarked, "Yes, nice."

I actually wanted to try this for myself - test it, that is.  Unfortunately, I couldn't find any local Burger Kings that sold this stuff, so I decided to check in online with a few folks that have purchased it.

• Mike Pirma, 47, said, "I don't like it.  It smells like cologne"
• Michelle Taylor, 28, said, "Like aftershave it smells like a hetero man trying to be even more hetero."
• Julie Piehoe, 33, said, "It seems more like it's trying to smell like a campfire or actual "flame" than flame-broiled burgers. I would seriously question the sanity of someone who would purposely want to smell like a burger. Can you imagine all the dogs in the neighborhood chasing the poor fool down the street?" (LMFAO)
• Peter Burg, 17, said, "This stuff is great for birth control... I can't even buy a date after I squirt this meat juice on."

Am I bugging??