Alien Adventure 'Planet 51' Lands At BURGER KING(R) Restaurants

MIAMI--(BUSINESS WIRE)-- Starting Nov. 16, Burger King Corp. (NYSE:BKC) will help bring the themes of adventure and exploration to kids through a series of Planet 51 premiums available with BK Positive StepsSM Kids Meal options, such as a two-pack of BK BURGER SHOTS®, BK® Fresh Apple Fries and HERSHEY'S® fat free milk. The premiums, available through a joint promotion with Columbia Pictures, will be available at BURGER KING® restaurants beginning Nov. 16; the film will be released Nov. 20.

Capturing the characters and gadgets from the movie, one of six toys will accompany each BK® Kids Meal while supplies last. Toys such as the film's "Rover" character and "Planet 51 Animator," which features lenticular scenes from the film, all invite interactive play and bring the film to life.

"We know what kids are going to love and in developing our promotions, Burger King Corp. always strives to identify and partner with properties that will resonate with them," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "Programs like 'Planet 51' allow us to bring the adventure and comedy of one of this fall's hottest films beyond the big screen and into restaurants."

The promotion will be supported by in-restaurant merchandising, national TV advertising and a "Planet 51" game on Burger King Corp.'s kid Web site, www.ClubBK.com. The television advertisements feature the animated characters from the film squaring off in a staring contest with the "Planet 51 Humaniac" toy. Starting Nov. 16, kids who visit www.ClubBK.com can play "Space Match," a game that incorporates the characters from the movie and tests players' memory.

Planet 51 is a galactic sized animated alien adventure comedy revolving around American astronaut Captain Charles "Chuck" Baker, who lands on Planet 51 thinking he's the first person to step foot on it. To his surprise, he finds that this planet is inhabited by little green people who are happily living in a white picket fence world reminiscent of a cheerfully innocent 1950s America, and whose only fear is that it will be overrun by alien invaders...like Chuck! With the help of his robot companion "Rover" and his new friend Lem, Chuck must navigate his way through the dazzling, but bewildering, landscape of Planet 51 in order to escape becoming a permanent part of the Planet 51 Alien Invaders Space Museum.