Neiman Marcus : Neiman Marcus Scavenger Hunti – Long Island Press
Couture Scavenger Hunt!
Neiman Marcus has just announced its first ever interactive mobile challenge with SCVNGR, the social game that makes players go places, completing challenges and earn great rewards. The promotion runs through April 10th, 2011 at all 41 Neiman Marcus locations.
“We are delighted to introduce this new mobile challenge and are excited about engaging our customer in-store. The partnership with SCVNGR is a sample of the mobile and digital based customer programs we hope to extend in the future,” said Wanda Gierhart, Chief Marketing Officer, Neiman Marcus Group in a press release.
First shoppers must download the FREE SCVNGR app at the Android Market or the Apple App Store onto a Smartphone. Then, upon downloading the SCVNGR app customers will be asked a series of questions that can only be answered by completing interactive tasks within a full-line Neiman Marcus store. The SCVNGR mobile challenge is divided into three distinctive tiers, after successful completion of each tier the customer is rewarded with a gift from the Neiman Marcus store.
A customer is able to win up to two gifts and a chance to win a $ 2,500 shopping spree at Neiman Marcus. Rewards include a makeover at the le Metier de Beaute counter and a special gift.
The interactive SCVNGR game debuted during Neiman Marcus’ Big Night Out, an event offering looks from Dress Collections for prom, spring formals, and other fun and fancy spring celebrations.
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