Business- Creative Ideas and Strategic Plans

The news isn't good. The forecasts are dismal. And Suze Ormansays we are in the Emergency Economy Room. In fact, she predicts thatit will take years to get our feet on safe soil. How can small business square off with the tough economic times we face?Recent headlines tell us that 1 in 6 homeowners have lost all equity in their homes and owe more than the property is worth.We are compelled to watch favorite news broadcasts and catch up on the latest blogs and websites.. Many small business...Read Full Story

Triple Win Strategy = Win-Win-WinIt's revolutionary. It's unleashed. It's the way of the future.Some readers may remember when winning over your competition in business was not only respected; it was the benchmark of success.Then some brilliant leaders came along with a new idea: the win-win strategy.That idea fostered the cooperation of a customer and a business so that the customer did well by their purchase, and the business prospered.Win-Win spilled over into communication strategies...Read Full Story

It's easy.All you do is choose a few key customers; people who have stood out for their - loyalty, - consistency, - personality, - community involvement,- international flair,- humble beginnings, - tragic endings, - stable families, - survival instincts - or personal history,and share them with your market base.This is not a strategy for every week, but employing this technique every few months can be effective.HIGHLIGHT THE CHAMPSRather that run another TV ad about your great prices, or...Read Full Story

What steps can you take to protect your business in economic "meltdowns"?Headlines are blazing these days with the tumbling of one financial institution after another. People like me who claim "whistling while you work" is a good business strategy certainly appear inapt in the light of recent events.While I watch the CNN Money reports and search out information through my networks, I don't apologize for making the following suggestions:1. Just because the news reports it - doesn't mean it's...Read Full Story

When Money is Tight it is Time For Some Creative ThinkingWho can afford to spend money on creative thinking when funds have been cut for R& D, employee programs and marketing initiatives?  In today’s bleak financial outlook, who can justify money spent on box busting idea generation?Anyone.Here are my top 10 reasons why you can afford to employ creative business thinking (creative thinking in general for that matter) when the housing market has plummeted and your pension plan investments are...Read Full Story