CEO Alan Lafley

Procter & Gamble Co. said Friday that it is rolling back some price increases and focusing on introducing new products in developed markets as the world’s largest consumer product maker seeks to reignite market share growth. Originally posted here: Procter & Gamble 3Q net income slipsRead Full Story

Procter & Gamble recently cited its abilityto use Facebook's branded Pages for free as one reason it may have cut its $10billion ad budgetP&G is the world's biggest advertiser—itsbudget is $10 billion—and Facebook is eager to prove its ad products areeffective. It gave this anecdote about a 9 percent increase in Secret deodorantsales following a P&G Facebook campaign:Procter & Gamble chose to advertise onFacebook to generate awareness for Secret deodorant’s “Mean Stinks” program andselected a...Read Full Story

CINCINNATI (Reuters) - Former Procter & Gamble chief executive John G. Smale, credited with transforming the two major international companies he led during his career, died on Saturday at age 84.Smale served as chief executive officer of Cincinnati-based Procter & Gamble from 1981 to 1990. Under his watch, the company doubled sales to more than $24 billion and earnings to $1.6 billion, and expanded into 15 new product categories and 23 new countries.Smale, who also served as chairman...Read Full Story

DAN SEWELL AP Business Writer CINCINNATI The Old Spice Guy has won his hunk-off with Fabio. Former football player Isaiah Mustafa has been lead spokesman for the Procter & Gamble Co. brand of men's body washes and deodorants for nearly two years, starring in a popular series of marketing campaigns relying heavily on YouTube, Twitter and other social media. Now, he has held off a playful effort by the Italian model to become "the new Old Spice Guy." In a series...Read Full Story

(Reuters) - Procter & Gamble Co <PG.N> posted a slight dip in quarterly profit that was in line with expectations as the world's largest household products maker raised prices and notched sales gains in each unit.The maker of Pampers diapers and Tide detergent earned $3.02 billion, or $1.03 per share, in the first quarter ended on September 30, compared with $3.08 billion, or $1.03 per share, a year earlier. It had fewer shares outstanding in the most recent quarter.Sales rose 8.9 percent to $21...Read Full Story