Posted by Corey Kamenoff | Filed under News, basketball, nike sportswear

As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes a online documentary series, a basketball tournament, and a Manhattan block party takeover. Brooklyn-raised rapper, songwriter and producer Theophilus London kicks it off, as the focus of the first 1LOVE episode, in which he gives a tour of the Brooklyn neighborhood he grew up in and uncovers what makes his borough unique. Enjoy!

Hit the flip to watch the video.

Tags: 1LOVE, Brooklyn, Nike | August 3rd, 2010