CEO Neville Isdell

(Reuters) - Coca-Cola Co is in talks to buy energy drink maker Monster Beverage Corp , the Wall Street Journal reported on Monday, sending Monster shares up 17 percent.Read Full Story

​OK, Honest Tea. You win. You too, Kat Kirsch, sender of press releases. Because for the past way too long to admit, we’ve been riveted to the tea company’s livestream from Akard and Main, where that unmanned kiosk’s been set up to see if people will leave a dollar, as requested, or just walk away with a gratis bottle of Organic Honey Green Tea. Anna went down there, just because it seemed kinda funny. She took a picture of the camera, which was hidden … ish. That’s her above. Says Kat...Read Full Story

Millions of Coca-Cola cups circulating this month will sportQR codes for a program that supports the brand’s holiday mascot, the polar bear. The brand is partnering with the World Wildlife Fund for the initiative, which aims to help conserve the polar bear’s Arctic habitat. Consumers who scan the codes, which appear on cups distributed by 7-Eleven, will download a Snowball Effect by Coca-Cola app for the iPhone and iPad platforms that turns into a Facebook-connected, snowball-throwing game...Read Full Story

Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand by Neville Isdell, David Beasley Release Date: October 25, 2011 Buy new: $16.20 23 used & new from $12.97(Visit the Hot New Releases in Biography & History list for authoritative information on this product's current rank.)Review & DescriptionThe first book by a Coca-Cola CEO tells the remarkable story of the company’s revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as...Read Full Story

Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand by Neville Isdell, David Beasley Release Date: October 25, 2011 Buy new: $16.20 21 used & new from $12.97(Visit the Hot New Releases in Biography & History list for authoritative information on this product's current rank.)Review & DescriptionThe first book by a Coca-Cola CEO tells the remarkable story of the company’s revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as...Read Full Story

Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand by Neville Isdell, David Beasley Release Date: October 25, 2011 Buy new: $16.20 21 used & new from $12.97(Visit the Hot New Releases in Biography & History list for authoritative information on this product's current rank.)Review & DescriptionThe first book by a Coca-Cola CEO tells the remarkable story of the company’s revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as...Read Full Story

(Reuters) - Coca-Cola Co moved the 125-year-old secret formula for its soft drink to its hometown attraction, the World of Coca-Cola, where it will be housed permanently for the public to view.The formula had been in a vault at the SunTrust Bank in Atlanta for more than 86 years.As part of its 125th anniversary, the soft drink company moved the formula to a vault it built at the World of Coca-Cola, and opened an exhibit called The Vault of the Secret Formula.But the contents of the formula...Read Full Story

The Coca-Cola Co. is giving mid-calorie sodas another try, this time with Sprite and Fanta. Excerpt from: Coca-Cola tries again with mid-calorie sodasRead Full Story

The Coca-Cola Co. is giving mid-calorie sodas another try, this time with Sprite and Fanta.Read Full Story

Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand The first book by a Coca-Cola CEO tells the remarkable story of the company’s revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world’s...Read Full Story