Stock Talk’s Technical Trade Outlook for Thursday, January 22nd, 2009 are: LXK, TAP, PEP, KO, PCU
Today’s technical trade alerts include: Lexmark International, Inc. (NYSE: LXK), Molson Coors Brewing Company (NYSE: TAP), Pepsico Inc. (NYSE: PEP), The Coca-Cola Company (NYSE: KO), Southern (Peru) Copper Company (NYSE: PCU)
Lexmark International, Inc. (LXK)
A world leader in computer printers, from a Technical POV. The overall analysis after Wednesday’s (January 21, 2009) market action is Neutral: in the near term Neutral, mid-term Bearish, and long term Neutral.

Latest News: New Lexmark lasers continue receiving accolades from top tech publications, labs
http://biz.yahoo.com/prnews/090120/cl60226.html?.v=1
Today’s Market Action
Close 25.31 +.74 Volume 1,422,400/shrs
There four Gaps open down on Oct. 06, 2008 thru Jan. 14, 2009 31.47/26.79, the near term resistance is 26.22, support at 24.08, and the 50 day (EMA) exponential moving average is 26.81.
This is Lexmark International, Inc: Lexmark International is a leading maker of computer printers and related products. Its printer line includes laser printers (designed primarily for corporate networks and desktops) and ink jet printers (for home and business use). Unlike many of its competitors, Lexmark develops and manufactures its own devices, thereby speeding product cycles. The company sells its products in more than 150 countries through distributors including Ingram Micro and Tech Data, and through retailers in the US (CompUSA and Best Buy), France (Carrefour), and the UK (DSG International); it also supplies products to other equipment manufacturers.
The Competitive Landscape
Demand is tied to consumer and business income. The profitability of individual computer companies depends on purchasing and production efficiencies, and on technological expertise. Large companies have economies of scale in purchasing and production. Small companies can compete successfully by specializing in certain products or by developing superior technology. The industry is capital-intensive and highly automated: annual revenue per employee is about US$500,000.
Computer Manufacture Industry Forecast
The output of US computer manufacturing is forecast to grow at an annual compounded rate of 4.7 % between 2008 and 2013.
Lexmark International, Inc. (HQ)
Chairman and CEO Paul J. Curlander
1 Lexmark Centre Dr.,
740 W. New Circle Rd.
Lexington, KY 40550
United States
Phone: 859-232-2000
Fax: 859-232-2403
Toll Free: 800-539-6275
http://www.lexmark.com
Lexmark Subsidiaries
Lexmark Canada, Inc.
Lexmark International Limited
Molson Coors Brewing Company (TAP)
One of the world’s biggest brewers, from a Technical POV. The overall analysis after Wednesday’s (January 21, 2009) market action is Neutral: in the near term Neutral, mid-term Neutral, and long term Neutral.
Latest News: Molson Coors Brewing Co. Q4 2008 IR Follow-up Call Scheduled to start Tue, Feb 10, 2009, 2:00 pm Eastern: http://biz.yahoo.com/cc/0/100360.html
Today’s Market Action
Close 42.93 +1.10 Volume 1,820,100 /shrsThere no Gap open up’s, the near term resistance is 44.48, support at 42.75, and the 50 day (EMA) exponential moving average is 44.20.
This is Molson Coors Brewing Company (TAP): Molson Coors Brewing Company is among the largest brewers by volume in the world, producing more than 42MM bbls of beer, with its branded beers, led by the popular Molson Canadian, it dominates the Canadian beer market, accounting for more than 40% of beer sold there. In the USA, Molson Coors operates through joint venture MillerCoors (42%-owned with SABMiller), which markets Coors, Coors Light, and Molson products, along with Miller, Miller Lite, and other brands. Molson Coors also operates in the UK and other European markets through Coors Brewers Limited.
The Competitive Landscape
The major driver of demand is consumer leisure activity. The profitability of individual companies depends on marketing, distribution, and operational efficiency. Large companies have advantages in marketing and sales, production economies of scale, and influence with distributors. Small companies compete effectively by developing specialty products and serving a local or regional market. Average annual revenue per worker is US$625,000, but is typically around US$140,000 in small companies.
Breweries Industry Forecast
The output of US breweries is forecast to grow at an annual compounded rate of 4 percent between 2008 and 2013.Molson Coors (HQ)
Chairman Peter H. (Pete) Coors
1225 17th St.
Denver, CO 80202
United States
Phone: 303-279-6565
Fax: 303-277-5415
Toll Free: 800-642-6116http://www.molsoncoors.com
Molson Coors Subsidiaries
Coors Brewers Limited
MillerCoors LLC
PepsiCo, Inc. (PEP)
The world’s #2 carbonated soft drink maker, from a Technical POV. The overall analysis after Wednesday’s (January 21, 2009) market action is Neutral: in the near term Bearish, mid-term Neutral, and long term Neutral.

Today’s Market Action
Close 50.44 + .01 Volume 8,982,100/shrs
There no open Gaps on the chart, the near term resistance is 51.15, support at 00.00, and the 50 day (EMA) exponential moving average is 54.32.
This is PepsiCo, Inc. (PEP):The PepsiCo vs. KO challenge never ends for the world’s #2 carbonated soft-drink maker. Its soft drinks include Pepsi, Mountain Dew, and Slice. Cola is not the company’s only beverage: Pepsi sells Tropicana orange juice brands, Gatorade sports drink, and Aquafina water. The company also owns Frito-Lay, the world’s #1 snack maker with offerings such as corn chips (Doritos, Fritos) and potato chips (Lay’s, Ruffles). Its Quaker Foods division offers breakfast cereals (Life), pasta (Pasta Roni), rice (Rice-A-Roni), and side dishes (Near East). A true global giant, Pepsi’s products are available in some 200 countries.
The Competitive Landscape
Demand for non-alcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large manufacturers have economies of scale in production and distribution, with average annual revenue per production worker close to US$1MM. Small companies can compete by producing new products, catering to local tastes, or selling at lower prices.
Beverage Manufacture and Bottling Industry Forecast
The output of US soft drinks and ice manufacturing is forecast to grow at an annual compounded rate of 4.9% between 2008 and 2013.
PepsiCo, Inc. (HQ)
Chairman and CEO Indra K. Nooyi
700 Anderson Hill Rd.
Purchase, NY 10577-1444
United States
Phone: 914-253-2000
Fax: 914-253-2070
PepsiCo Subsidiaries
Frito-Lay North America
The Gatorade Company
Naked Juice Company
Southern (Peru) Copper Corporation (PCU)
From a Technical POV. The overall analysis after Wednesday’s (January 21, 2009) market action is Neutral: in the near term Neutral, mid-term Bullish, and long term Bearish.
Today’s Market Action
Close 15.53 +1.00 Volume 7,180,400/shrsThere one Gap open down on Dec. 08, 2008 at 12.32/12.26, the near term resistance is 16.76, support at 15.47, and the 50 day (EMA) exponential moving average is 15.75.
This is Southern (Peru) Copper Corporation (PCU): SCC mines are high in the Andes Mountains. One of the largest copper miners in the world, SCC mines, smelts, and refines copper at its Toquepala and Cuajone mines. It also produces blister copper and copper cathodes at its smelter and refinery in Peru. SCC produces around 1.5B Lbs. of copper annually. That copper is sold in Asia, Europe, and the Americas, where it’s used mainly for building, construction, and electronics. The company also produces molybdenum, silver, and zinc as by-products of its copper mining. Americas Mining Corporation, a subsidiary of Grupo México, owns 75% of SCC.
The Competitive Landscape
Demand is driven by industrial demand and economic growth, both domestic and foreign. Individual company profitability depends on volume and operating efficiency. Large companies can afford to discover and develop new deposits and increase reserves. Small companies typically own just one mine, limit exploration to that one property, and operate it as efficiently as possible. Metal ore mining is highly automated: annual revenue per employee is about US$300,000.
Metal Ore Mining Industry Forecast
The output of US metal mining is forecast to grow at an annual compounded rate of 5.4 % between 2008 and 2013.Southern (Peru) Copper Corporation (HQ)
President, CEO, and Director Oscar González Rocha
Avenida Caminos del Inca No. 171,
Chacarilla del Estanque, Santiago de Surco
Lima, 33, Peru
Phone: +51-1-512-0440
Fax: +51-1-512-0492
The Coca Cola Company (KO)
The world’s #1 soft-drink company, from a Technical POV. The overall analysis after Wednesday’s (January 21, 2009) market action is Neutral: in the near term Bearish, mid-term Neutral, and long term Neutral.

Today’s Market Action
Close 43.29 +.41 Volume 11,899,800/shrs
There no Gap open up’s, the near term resistance is 43.71, support at 41.50, and the 50 day (EMA) exponential moving average is 44.94.
This is The Coca Cola Company (KO): Coke is It, “It” being the world’s #1 soft-drink company. The Coca-Cola Company owns four of the top five soft-drink brands; Coca-Cola, Diet Coke, Fanta, and Sprite. Its other brands include Barq’s, Minute Maid, POWERade, and Dasani water. In North America, it sells Groupe Danone’s Evian. Coca-Cola sells brands from Dr Pepper Snapple Group (Crush, Dr Pepper, and Schweppes) outside Australia, Europe, and North America. The firm makes or licenses more than 400 drink products in more than 200 nations. Although it does no bottling itself, Coke owns 35% of Coca-Cola Enterprises, the #1 Coke bottler in the world; 32% of Mexico’s bottler Coca-Cola FEMSA; and 23% of European bottler Coca-Cola Hellenic Bottling.
Competitive Landscape
Demand for non-alcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large manufacturers have economies of scale in production and distribution, with average annual revenue per production worker close to $1 million. Small companies can compete by producing new products, catering to local tastes, or selling at lower prices.
Beverage Manufacture and Bottling Industry Forecast
The output of US soft drinks and ice manufacturing is forecast to grow at an annual compounded rate of 4.9 % between 2008 and 2013.
The Coca Cola Conpany (HQ)
Chairman (Stepping down effective April 2009) E. Neville Isdell
Coca-Cola Plaza
Atlanta, GA 30313-2499
United States
Phone: 404-676-2121
Coca-Cola Subsidiaries and Affiliates
Coca-Cola FEMSA, S.A.B. de C.V.
Coca-Cola GmbH
Coca-Cola North America