Articles

And the Winners are:

By Bob Innes on  From bob-innes.blogspot.com
Tech and telecoms brands again lead this year’s BrandZ rankings of the most valuable global brands. The BrandZ rankings, commissioned by WPP and conducted by Millward Brown Optimor, show Apple... Bob Innes, CPG Sales delivers proven solutions for today's CPG challenges.Read Full Story

How Today’s Cost-Conscious Grocery Shoppers Win

By Bob Innes on  From bob-innes.blogspot.com
POSTED BY BOB INNES ⋅ 05/17/2012 ⋅ LEAVE A COMMENT While grocers and CPG manufacturers are still figuring out how to navigate the post-recession economy, consumers are also... Bob Innes, CPG Sales delivers proven solutions for today's CPG challenges.Read Full Story

Is your CPG Sales Force Ready? Really?

By Bob Innes on  From bob-innes.blogspot.com
Today, I want to share with you one, if not the best, article that deals head on with the lack of sales skills in CPG companies. And more specifically how CPG companies and brokers must recapture the value of selling skills. Doing so, removes the fear of loss proposition from the equation and replaces it with to gain a benefit.Essentially, what you as the leader are looking for is duplication. As the article states, CPG sales people need foundational and strategic types of skills- before you...Read Full Story

Customer Control?

By Bob Innes on  From bob-innes.blogspot.com
Customers in Charge: A Special SN Edition Mark Hamstra Apr. 30, 2012 12:08pm EMAIL INSHARE COMMENTS 0 In the modern retail environment, shoppers are... Bob Innes, CPG Sales delivers proven solutions for today's CPG challenges.Read Full Story

Six Essential Pet Care Principles for Retailers

By Bob Innes on  From bob-innes.blogspot.com
It's all about instilling shopper loyalty by doing an outstanding job with the key departments that can make a difference in where they choose to shop. Among these, Pet Care stands out as one in... Bob Innes, CPG Sales delivers proven solutions for today's CPG challenges.Read Full Story

Technology Helps Kroger Keep Fast-Checkout Promise

By Bob Innes on  From bob-innes.blogspot.com
"I’m committed to getting my customers through the lines quicker,” says a Kroger cashier in a commercial posted on YouTube. Other cashiers chime in: “At Kroger you get shorter lines and faster... Bob Innes, CPG Sales delivers proven solutions for today's CPG challenges.Read Full Story

Rebranding Your CPG Sales Force, Part 1 of 2

By Bob Innes on  From bob-innes.blogspot.com
Recently, I had the pleasure of meeting with a potential consulting client and to my delight, he explained that all management employees were challenged with creating an individual Brand. And even more specifically, how their brand was helping this food broker grow! What do you think of when you see this image? It is an interesting and necessary assignment especially in today's CPG arena. When you click on the "brand" link above, you'll see my brand and learn what I stand for;  clearly...Read Full Story

Self-Checkout - What Should Drive the Retailer Decision?

By Bob Innes on  From bob-innes.blogspot.com
Self-Checkout - What Should Drive the Retailer Decision? 12 inShare 6 The self-checkout continues to be the subject of fierce debate within the retail community. The controversy... Bob Innes, CPG Sales delivers proven solutions for today's CPG challenges.Read Full Story

Home Depot Making Changes at Checkout

By Bob Innes on  From bob-innes.blogspot.com
PHOTO BY GABRIELA HASBUN “We don’t want anyone to have to wait in line,” says Matt Carey, Home Depot’s CIO. After all, the $70 billion big-box retailer doesn’t ship plywood. Or cement. An island in... Bob Innes, CPG Sales delivers proven solutions for today's CPG challenges.Read Full Story

Summer Gas Prices Forecast Below $4 Per Regular Gallon

By Bob Innes on  From bob-innes.blogspot.com
REPORTING, RESEARCH, RETAIL NEW YORK — The news keeps getting better for motorists, and hopefully in turn convenience stores. On the heels of an AAA report that gas prices may have hit the... Bob Innes, CPG Sales delivers proven solutions for today's CPG challenges.Read Full Story
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