Anheuser-Busch will debut four-and-a-half minutes of new creative during the Super Bowl on Sunday, marking the company’s 24th consecutive season as the exclusive malt beverage category advertiser...

Bob Innes, CPG Sales delivers proven solutions for today's CPG challenges.

• And the Winners are:
  And the Winners are:

  Tech and telecoms brands again lead this year’s BrandZ rankings of the most valuable global brands. The BrandZ rankings, commissioned by WPP and conducted by Millward Brown Optimor, show...

  Read Full Story »
• How Today’s Cost-Conscious Grocery Shoppers Win
  How Today’s Cost-Conscious Grocery Shoppers Win

  POSTED BY BOB INNES ⋅ 05/17/2012 ⋅ LEAVE A COMMENT While grocers and CPG manufacturers are still figuring out how to navigate the post-recession economy, consumers are also... Bob Innes...

  Read Full Story »
• Is your CPG Sales Force Ready? Really?
  

  Is your CPG Sales Force Ready? Really?

  Today, I want to share with you one, if not the best , article that deals head on with the...

  Read Full Story »
• Customer Control?
  Customer Control?

  Customers in Charge: A Special SN Edition Mark Hamstra Apr. 30, 2012 12:08pm EMAIL INSHARE COMMENTS 0 In the modern retail environment, shoppers are...

  Read Full Story »
• Six Essential Pet Care Principles for Retailers
  Six Essential Pet Care Principles for Retailers

  It's all about instilling shopper loyalty by doing an outstanding job with the key departments that can make a difference in where they choose to shop. Among these, Pet Care stands out as one in...

  Read Full Story »