Pros and Cons of Outsourcing SEO/SEM

I am an experienced Web Developer and Designer. I am pondering whether I should outsource my clients' SEO/SEM or purchase the Search Engine Marketing Kit and SEO PowerSuite to expand my knowledge.

One off page SEO guy I spoke to recently charges $300-$8000 per month for his services which include building feeder web sites. His fee depends upon the number of feeder sites. This seems like a good option because he does all of the behind the scenes work. I can focus on building the web sites and applications.... Of course, I would get a small markup...

Since they are my clients, I am wondering if I can do a comparable job once I ramp up........ Why should I give him $300-$8000 per month assuming I have time?

If I wanted to dominate one of the “secondary” market's keywords such as “Pittsburgh plumber” for a client.... Would it be possible with the knowledge from the Search Engine Marketing Kit and SEO PowerSuite tools to do this in three hours each month after a few months of ramping up? Is that expecting too much? :D

I appreciate your feedback.

Thanks,

Rich
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