72 Outstanding Social Media Resources for Small Businesses
As a small business owner, your time is limited. Each week we put together a roundup of essential social media resources to help you stay on top.
We wanted to give you even more of a leg up with this megalist of our top small business resources from the past few months, including social media company, tech, startups, marketing & advertising, dev & design and mobile posts that were written with small business in mind.
Social media has little to do with you; it’s all about your audience, customers, or whomever you’re trying to reach. Marketing 101 says to think like your customer thinks. And the same holds true in social media. In my particular business, my clients aren’t necessarily flocking to Foursquare or augmented reality, but they are using LinkedIn and some other niche sites (in addition to Twitter and Facebook).
Not sure where your customers are on the social web? Just ask. Early on, I found myself asking clients if they were using any social networks. Most of the time, this simple question led to an interesting conversation and great insight on how I could take part and provide value. You don’t always have to be the expert — you can let your customers show you their way.
Social media is attractive to small businesses because of its perceived price. You can set up a new blog, fan page, video site, and Twitter account without paying a dime. There’s no expensive software, or costly media buys. However, even though there’s a low price tag to enter the game, social media is far from free. It requires time, energy, and effort. It’s a never-ending commitment to create interesting content, listen to conversations, and respond.
Instead of rushing to join any and every social media community out there, I prefer the slow and steady approach. Pick one or two communities that are important in your market. Determine your key goals and define who will be responsible for keeping activity going day in and day out. And just remember that your time is valuable. This new marketing is far from free. Jessica
We wanted to give you even more of a leg up with this megalist of our top small business resources from the past few months, including social media company, tech, startups, marketing & advertising, dev & design and mobile posts that were written with small business in mind.
Social media has little to do with you; it’s all about your audience, customers, or whomever you’re trying to reach. Marketing 101 says to think like your customer thinks. And the same holds true in social media. In my particular business, my clients aren’t necessarily flocking to Foursquare or augmented reality, but they are using LinkedIn and some other niche sites (in addition to Twitter and Facebook).
Not sure where your customers are on the social web? Just ask. Early on, I found myself asking clients if they were using any social networks. Most of the time, this simple question led to an interesting conversation and great insight on how I could take part and provide value. You don’t always have to be the expert — you can let your customers show you their way.
Social media is attractive to small businesses because of its perceived price. You can set up a new blog, fan page, video site, and Twitter account without paying a dime. There’s no expensive software, or costly media buys. However, even though there’s a low price tag to enter the game, social media is far from free. It requires time, energy, and effort. It’s a never-ending commitment to create interesting content, listen to conversations, and respond.
Instead of rushing to join any and every social media community out there, I prefer the slow and steady approach. Pick one or two communities that are important in your market. Determine your key goals and define who will be responsible for keeping activity going day in and day out. And just remember that your time is valuable. This new marketing is far from free. Jessica
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