The New Obsession…Hair Extensions!

By Bobbi Miller-Moro

Thanks to the likes of Beyonce, Jessica Simpson, Jennifer Aniston and Tyra Banks hair extensions have gained Celebrity status in their own right. No longer acceptable are the applications of hot damaging bonding glue, stripping metal and dangerous toxic chemicals of the past.

Hair extensions come in various forms; 100% real human hair, 100% synthetic hair or a mixture of human, synthetic and animal hair. They can be applied by bonding, clipping, braiding, link or loc systems, and hot gluing. The keratin ‘bond’ adhere the hair extension to your real hair. Keratin is a protein found within your hair shaft. Once removed, it is used to create a “bond,” but it is simply an ingredient in glue. It provides no protection against hair damage. Pliers are needed to crack through the bond and harsh chemicals are applied to dissolve the “keratin-glue” completely damaging the hair in the process.

The demand for higher quality, beautiful, soft, all-natural human hair is at its peak. PURE™ Extensions is at the forefront of this worldwide obsession for gorgeous hair. PURE™ Extensions has revolutionized the hair extension industry with its eco-friendly cold bond, non-damaging system. Developed by stylists for stylists, their extensions are made of 100% REMY hair and last up to three times longer than traditional hair extension systems. Also, a full head of hair only takes about two hours to apply, compared to the 4-6 hour application process for traditional extensions.

There are no harsh chemical applications with PURE™ Extensions hair. Michael Burchard, president of PURE™ Extensions takes pride in being committed to being socially conscience, and is considered the number one source of eco-friendly hair extensions in the beauty salon industry. “PURE’s cold bond application is completely free of heat, waxes and glue, so the client and environment are happy and healthy.”

Modern Salon Magazine featured PURE™ Extensions on their April cover. PURE had 10 pages detailing their part in our environmentally conscious community and their eco-friendly hair technology.  The April issue highlighted the beauty industry “Going Green” and PURE™ Extensions is leading the way.

My Personal Story

When I was in my 20’s I became obsessed with hair extensions. I found out where I could buy natural human hair and sew on my own ‘wefts’. I would apply them myself, after I responded to a professional looking ad, where a so-called ‘stylist’ hot glued on various colors of old, obviously used hair extensions. I should have become weary when I saw she was working out of her roommates’ apartment. She burned off a small portion of my hair, and had burned my skin; in less then three weeks the hair extensions had all fallen off to my relief.

Because I knew no one else who could apply them for me, and wouldn’t charge me an unseen amount of money- I had settled by not going to reputable place. I tried applying it myself, by using adhesive hot glue sticks resulting in spending hundred’s of dollars in maintaining those seemingly natural long locks. I applied them at home, and burned my fingers and hair; and was exhausted after 6 hours.

Not only that, I was allergic to the glue, and would be scratching my red, irritated, inflamed scalp that had heavy weight pulling from it, I was just miserable. My scalp was sore; I had lost bits and pieces everywhere of my real hair and had atrocious matting and glue in my hair as a result. Out of the hair I couldn’t save; I would cut inches of my hair off to remove the matting it was so bad. The damage underneath to my own hair was harrowing.

I gave up using glue, until I heard about the metal locking application process. So I purchased brand-new Italian, long dark hair and applied them one at a time, 250 individual strands to my shoulder length hair with metal pliers.

“I would collect these tiny copper

“links” as if it were gold. There were

never enough, so I would go back

and buy more every week.”

At one point I think I had over 500 individual strands on my head at once. It looked the best I thought at 23 inches long; but the weight was unbearable. My scalp and neck was always sore, and the hair strands would fall out so often, I would carry wire cutters in my purse so I could re-apply them anywhere I was when they fell out, including in my car. Talk about ghetto.

All of the links, locs or tubes, left me dissatisfied and exhausted.  After keeping up this hair Olympics I gave up about 6 months into it, my hair extensions were my owner and I was its slave. Not only that, this was a very expensive obsession. I had tried braiding, but I couldn’t stand the first week, where my scalp was pulled so tight I had to sleep sitting up due to the pain of resting my knotted head on a pillow. Little did I know all I had to is go to a PURE™ Extensions certified salon and I would not have had to go through any of this.

Some people need the extra length, or boost, or want celebrity looking, gorgeous hair. I understand. Alternate methods to PURE™ Extensions hair are too risky, and they include hair that has been processed with a series of chemicals to get it straight, wave, or curl. Instead of taking care, time and energy to align the cuticles of the hair correctly, unscrupulous hair companies use a high-tech silicon coating process that produces a beautiful shine simulating the appearance of healthy hair. After a few weeks, the silicon wears off producing a dry, fake looking matt of hair.

What’s worse, if your hair falls out with these dangerous applications, you could develop Traction Alopecia, a type of hair loss that is caused by pulling on hair. If your follicles were permanently damaged, there’s not much you can do in growing your hair back. There is no known medical treatment for late-stage Traction Alopecia

With PURE™ Extensions, they’re desirable high-quality hair allows you to be able to treat your hair extensions just like your natural hair. Avoiding the dangers of losing your hair, and the horrors of the alternate systems, you can color and style your hair as usual. Using hair tools like hairdryers, flat irons, curling irons, and curlers as you normally would. With the versatility that 100% REMY natural human hair offers, celebrities and their stylists prefer using the PURE™ Extensions technique. PURE™ Extensions eco-friendly cold-bond application requires no harsh chemicals, glues, or waxes, leaving clients’ hair and the environment gorgeous and healthy.

Giving Back

PURE™ Extensions is committed to giving the look that clients have always wanted but could never get with traditional extensions, without sacrificing valuable time, hair, and our sensitive environment. They are committed to being the best hair extension company on the planet, leaving no damage behind! PURE™ Extensions is a completely eco-friendly product; everything from their hair to the packaging is recycled or recyclable.

Furthermore PURE Extensions is collaborating with Matter of Trust to support the Hair For Oil Spills Program. They recycle hair to soak up oil spills. Last year over 2,600 oil spills occurred in the world. They weren’t all are high profile, but all had an impact on the environment.

Stylist Only

Not only do they offer a superb hair product, they have a great following on all the major social networking sites including Facebook, My Space, and Twitter. Your invited to come by and share your before & after stories of you wearing PURE™ Extensions.

PURE™ Extensions are a salon only product. You must be certified by their education team in order to sell and apply their hair, their one-day master class provides all the tools and knowledge necessary to apply, cut, and color hair.

HairDesignerTV.com and PURE™ Extensions has teamed up to offer online classes that takes training out of the salons and allows the stylist to become certified in the comfort of their own space. Classes begin June 29^th on http://HairDesignerTV.com and Vivienne Mackinder teams up with PURE for a Free Interactive Live Web TV Show.

HairDesignerTV.com and PURE™ Extensions has teamed up to offer online classes that takes training out of the salons and allows the stylist to become certified in the comfort of their own space.

Classes begin June 29^th on http://HairDesignerTV.com and Vivienne Mackinder teams up with PURE for a Free Interactive Live Web TV Show.

Contact info:

info@pureextensions.com

Website:

http://www.pureextensions.com

Office:

310 295 9800

Location:

1409 Wilshire Blvd

Santa Monica, CA 90403

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