Billboard Stopping Traffic!

The Anorexia Billboard Stopping Traffic!

 
© 2007 Andreas Solaro / Getty Images
This ad is sponsored by Italian fashion label Nolita.

A new ad is raising eyebrows in Italy!

With piercing eyes and jutting shoulder bones, an emaciated, naked young woman stares down from a billboard just erected in the center of Milan, Italy. The woman, a French actress, says she's been anorexic for 15 years and weighs a startling 64 pounds. She's posing naked for Italian fashion label NOLITA to help raise awareness about the deadly eating disorder during the city's world-famous Fashion Week.
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