Women are very attracted to the luxurious aura that these glasses bring because many of the designs have oversized shades and may even have shades that uses faded colors. Even the designs that do not have butterfly frames still attract with their wave shaped arms. It also separates itself from the other sunglasses companies that try to make a difference by being over exaggerated with their designs. Prada sunglasses aim to be very elegant while effectively matching any style or personality that can relate with other Prada accessories.