From bizjournals.com
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It's no longer just "Sorry, Charlie."
More than 50 years after the introduction of Charlie the Tuna in the eponymous spots by Leo Burnett Agency, Pittsburgh-based StarKist Co. will now feature "Thanks, Charlie," in its TV spots. The advertising campaigns for StarKist going forward will feature a nod to the "Sorry, Charlie" highlights of the past before talking up StarKist's mealtime convenience. The StarKist campaign will not only feature...
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... brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and, a dolphin-safe policy. As America's favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer ...
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From api.bing.com
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After decades of listening to a talking tuna, consumers are talking back. A campaign for StarKist tuna reworks the brands longtime "Sorry Charlie" theme — which StarKist began using to sell canned tuna in61 — to depict people saying, "Thanks Charlie" for newer products like tuna in pouches.
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From detnews.com
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After decades of listening to a talking tuna, consumers are talking back. A campaign for StarKist tuna reworks the brand's longtime "Sorry Charlie" theme -- which StarKist began using to sell canned tuna in 1961 -- to depict people saying ...
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From api.bing.com
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Charlie the Tuna was created by Leo Burnett and debuted in TV ads in 1961. Media for the new campaign was handled by Horizon Media. StarKist is a subsidiary of Korea’s Dongwon Group, which purchased the company from Del Monte in 2008 for a reported $360 million.
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From api.bing.com
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Overview
Charlie the Tuna is the love-able cartoon mascot for StarKist Tuna. He's blue, with a red beret and is a tuna fish, go figure!
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