
Now that he has had one film make it to theaters and do well at the box office, the Hollywood Reporter states that Cheo Hodari Coker has been given the keys to write 'Lowriders,' a drama set in the world of low-riding cars, for Universal and Imagine. Imagine's Brian Grazer is producing the film.
The project is based on an idea by Grazer, who is known for exploring concepts, personalities and settings, even devoting a specialist to handle these intellectual and artistic endeavors. Grazer was intrigued by the low-riding culture -- teens who drive around in cars with adjusted suspension systems. The culture finds its home in California and the Southwest, primarily within Latino and black communities.
Imagine and Universal execs went on a manhunt for a scribe who could not only write authentically about the low-riding scene but also craft a solid story. Coker, who is coming off of the Notorious B.I.G. biopic 'Notorious,' fit the bill.
He will now tackle the project in an office at Imagine's Beverly Hills headquarters. Imagine frequently lets writers use space to work on their projects.
Coker was a longtime journalist who wrote for Premiere, Vibe, Rolling Stone and Spin before transitioning to screenwriting. 'Notorious,' which he co-wrote with Reggie Rock Bythewood, is based on the book 'Unbelievable: The Life, Death, and Afterlife of the Notorious B.I.G.' by Vibe magazine and Cheo Hodari Coker.
To date, the Biggie Smalls film has taken in $32 million at the box office.