Filed under: Hybrid , Sedan , Videos , Chevrolet , GM , Electric
Chevy Volt track testing – Click above to watch the video after the break
Fuel efficient cars are slow, right? Just ask Jeremy Clarkson, who famously pitted a Toyota Prius against a BMW M3 around a test track to prove that the hybrid isn’t very efficient when pushed to its limit. While it’s true that hybrids and diesels have a reputation for being more than a bit poky in the name of saving a few gallons of gas, each... Read Full Story
Posted on 12.20.2009 16:00
by
kirbygarlitos
Filed under:
Chevrolet | USA | video | electric cars | Chevrolet Volt | Cars | Car News
You know a song/jingle has made an impression on you when you find yourself unknowingly singing it all the time. That’s how we felt after listening to the official " Chevy Volt Song". According to Maria Roher, GM’s director of global Volt marketing, the song was created not just for marketing and promotional purposes, but also to inculcate into the minds... Read Full Story
Posted on 12.20.2009 17:00
by
kirbygarlitos
Filed under:
Chevrolet | video | electric cars | Chevrolet Volt | Cars | Car News
By now, you’ve probably heard of Chevrolet ’s new marketing campaign for the Chevy Volt , including the eyebrow-raising, yet LSS-inducing ‘Chevy Volt Song’. It turns out that the Chevy Volt Song has an equally dumb-founding cousin: the Chevy Volt Dance. Don’t get us wrong: we appreciate the arts of singing and dancing just like everyone else, but we do have to... Read Full Story
Posted on 12.20.2009 17:00
by
kirbygarlitos
Filed under:
Nissan | Japan | video | Cars | Car News
Joining the Chevy Volt dance in the annals of worst PR and marketing moves in the history of mankind is Nissan with its own dance video to promote the Nissan Roox. In fairness to Nissan , this type of kooky promotional advertising is rampant in Japan so we can’t fault them for that. And hey, even if the whole thing looks like it belongs in Sesame Street, we have to give it up to the... Read Full Story
It’s no secret that General Motors’ Chevrolet Volt song and dance (ignoring the obvious jokes here…) have brought the automaker’s marketing department some much-deserved flack. In case you’ve been living under a rock for the past few days, we’ll recap: GM commissioned a song to explain some of the finer points of how the Volt’s high-tech powertrain functions and later decided to add a dance routine to the jingle and let it loose on an unsuspecting public at the LA Auto Show .
According... Read Full Story
have brought the automaker's marketing department some much-deserved flack. In case you've been living under a rock for the past few days, we'll recap: GM commissioned a song to explain some of the finer points of how the Volt's ... Read Full Story
OK I know, you may be getting a little tired of discussing the infamous Chevy Volt Dance by now, but attention to it continues as it speaks to possible bigger marketing problems at GM. We know GM has historically recognized it hasn't ... Read Full Story
So what exactly is the 2011 Chevrolet Volt? It's a question we get all the time. A confusing array of claims and rumors have been swirling around this car since it debuted as a concept a few years back, so we're not surprised that people aren't clear on what the Volt is all about. Here's the long and short of it: The Volt is a four-seat, four-door "series plug-in hybrid" hatchback with a plug-in battery pack that can power the car's 149-horsepower (111-kilowatt) electric motor by itself for... Read Full Story
Posted on 12.11.2009 10:29
by
Terence Keon
Filed under:
Chevrolet | Los Angeles Auto Show | technology | Chevrolet Volt | iphone | Cars | Car News Although he didn’t expand on the subject, Chevrolet’s former Vice President Brent Dewar showed audiences this slide as part of the electrically propelled Volt ’s unveiling at the L.A. Auto Show last week. General Motors has touched on the topic of producing user friendly applications for both the Blackberry and iPhone for their new battery... Read Full Story
Workers at General Motors Co.’s Detroit-Hamtramck Assembly Plant have begun installing new equipment for the long-awaited Chevrolet Volt electric car, and Gov. Jennifer Granholm and local politicians on Monday celebrated GM’s $336-million investment and the $136 million in tax abatements that made the project possible.
“This is the new GM, the new Michigan and the new electric vehicle,” Granholm said.
Altogether, GM leveraged Detroit abatements and $132.5 million in state tax credits... Read Full Story
