The Price of Success is a Temporay Sacrifice
Have you ever heard the phrase “Build it and they will come?” The phrase that has been floating around for centuries to describe everything from sports stadiums to bars to Brand superstores to gas stations. Now it can even be said about websites. Hopefully, the statement when made is being made with quality in mind, because if you build a quality facility that is well received there will naturally be waves of people flocking to experience it.
BUT, while building a website quality is not the “everything visual” you think it is, if you do build in the components of “natural search” you will change the game in your favor.
As SEO/SEM “marketers” we have seen, in so many cases, where some of the greatest sites, built by website “engineers,” stay unnoticed because of the foundation (onsite SEO) and marketing (offsite SEO/SEM) behind it is poor and literally creates absolutely no traffic coming to the site naturally, therefore the traffic visibility has been close to zero.
In designing your site and to stand a chance of ranking your site you need to spend the time on researching your premise for your website creation. Creating a website with an effective call to action and one that has been built for natural organic search will create more traffic, an enjoyable user experience on site, as well as put more money in your pocket.
While designing your site you must first engage in keyword research in your niche market in order to correctly optimize your title, headers, meta data and to create great on-site copy, you still need to spread the word about your site. Spreading the word is more demanding and more involved in the Internet Marketing Arena today than it once was so you must engage all the methods and modalities you have available.
The majority of traffic from organic search for a new site comes through brand recognition or long tail search queries, rarely is a search only one or two words. The better your keyword research incorporated into the website foundation then the better the structure of the site, therefore the more effectively a Google bot will be able to catagorize your site and index all your pages for relevancy to your market niche. If you focus on a blog for your site and write relevant content from your niche in that blog, there is a great chance that will help the bots catagorize your site and bring relevant traffic to your site.
Another major component of influence in today’s Internet Marketing is the social side of your interaction with the citizens of the Internet Community. You must have a Twitter following, the more the merrier; you must create a custom Page on Facebook (formerly known as a Facebook Fan Page) with followers (fans). When you allow people to comment on your site, and/or blog using their Facebook profiles, and other social sites profiles like LinkedIn, Digg, Tumblr, Squidoo, and Stumbled Upon you are creating one of the best ways to drive your site up in Google ranking. You are creating links from those sites to your site, commonly referred to as backlinking and you would be surprised how effective these practices can be.
Keep your site fresh with new content relevant to your niche because that will create interest and more interest means more traffic and more of your visitors referring others to your site, thereby creating more backlinks organically. The aim for every site is for it to gain links naturally and to do this your content needs to be interesting enough for people to want to write about it and link to it. This doesn’t happen overnight and to do it effectively you need to engage the services of someone with the experience to do it properly, searching for the backlinks with authority that will give you credibility in the bots framework.
While it is true all this can be done without “SEO/SEM” tactics you must be aware as the market matures each and every website must be managed by someone like us, or be trained by someone like us as a digital marketer and understand all other aspects of the marketing mix online as well as offline. Effective SEO/SEM isn’t learned overnight, or even in a month, it isn’t just using spam tactics to push up a website, but longterm planning to grow the authority of a site over time so it can’t be knocked off it’s page ranking. More than anything SEO/SEM is a deeper understanding of how the web works, how people interact on it and how to get the most out of this amazing resource.
To learn more about your existing website and how to increase the rankings, or to do it really well and start at the beginning with some exceptionally knowledgeable marketers, go to our Free Market Analysis at http://bit.ly/rankbetter for your 25 point evaluation, valued at $750.00 (what we charge when we are not offering this special) and we will give you a thorough overview.
Local Online Marketing Solutions Partners
To know more about natural organic search visit at houstononlinemarketingsolutions.com/blog
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