Google Chuck Norris. Actually, Don’t.

So Chuck Norris is in the news again. Or, to be more exact, Chuck Norris jokes are in the news again. You know, those fun and exciting jokes that talk about how badass Chuck Norris is and that never get old? Yep, those ones. Hurray. The reason this time? Well, if you type in “Google Chuck Norris” into Google, then click the “I’m Feeling Lucky” button, a page shows up that says: “Google won’t search for Chuck Norris because it knows you don’t find Chuck Norris, he finds you.” Haha, get it?

Now, lame joke aside, a lot of people are assuming this is just Google being Google (i.e. having some fun). But it’s not! It’s some dude (or woman), who’s having a little fun. So how did they do it? Well, it’s a three part process:

Step 1: They created a website, www.nochucknorris.com, and made it look exactly like a page from Google Search. See above.
Step 2: They then managed to get the page to #1 on Google for the search term: “Google Chuck Norris”
Step 3: Publicize!

The jokesters sent out a bunch of press releases, telling everyone to do a Google Search for “Google Chuck Norris”, but instead of doing a normal search (which makes the “joke” not work), they have you click the “I’m Feeling Lucky Button.” Now, most people don’t know what this button is or what it does. Or if they do know what it does, they typically don’t use it. Because it’s typically not too helpful. So what does it do? It sends you to the website of the #1 result for any particular search term.

And since www.nochucknorris.com is the #1 result for “Google Chuck Norris” it sends you there, to a fake Google search results page, plus a funny joke!