Rimmel Signs Coco Rocha and Georgia Jagger as Spokeswomen

Filed under: Style in the News, Cosmetics

Watch out, Kate Moss!

Rimmel has added supermodel Coco Rocha and rock royalty Georgia May Jagger to its all star lineup of spokesmodels.

Rocha and Jagger - the daughter of Mick Jagger and Jerry Hall - will join Moss, Lily Cole and Sophie Ellis-Baxtor as the faces of the London-based brand's 2010 advertising campaign.

"We needed a wider palette of faces to show the makeup results of our new products," said Stephen Mormoris, senior vice president, global marketing, at Coty Beauty, told WWD.

"Rimmel is such a cool brand, the makeup is innovative and you can have a lot of fun with it," stated Rocha. "I have discovered a love of makeup through my modeling career, and I am really pleased to be working with such a hip brand."

To further Rimmel's appeal worldwide, Mormoris told WWD that three additional spokesmodels of different ethnic backgrounds will be signed to the brand by January.

Rimmel Signs Coco Rocha and Georgia Jagger as Spokeswomen originally appeared on StyleList Fashion Blog on Mon, 19 Oct 2009 15:30:00 EST. Please see our terms for use of feeds.

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