Coco Rocha has worked under collaboration with a charitable organization Senhoa, which is based in Cambodia and intended to rescue and rehabilitate young women from the sex-trafficking trade. All the profits from the sale of Rocha’s jewelry collection will go towards the cause.
The pieces in Coco Rocha’s jewelry collection are all elaborate and bold, each a statement maker. And while they look really luxurious the prices are very reasonable starting at $65 for a bracelet, and up to $200. The only piece that is much more expensive is the $995 Rachany choker.
Speaking about how the collaboration was started Coco Rocha said:
Over the course of the next year [I] wore Senhoa jewelry pieces at various red carpet events. As I learned more about the issue of human trafficking and heard the particular stories of these girls that Senhoa assists I knew I wanted to do something more. So we decided that a jewelry collaboration was a great way to lend my voice to the cause.”
Rocha also added that she wanted to make the collection that would reflect her personal aesthetic:
I’m very picky about the jewelry I like to wear so this collection definitely reflects my personal aesthetic. I wanted to create a very fashion forward collection, but still incorporate the wonderful beading work the Senhoa women are known for. I also tried to create pieces that symbolize the Senhoa girl who is being empowered through the program.”
The Canadian model commented on why some of her jewelry pieces cost a lot of money:
I think when people learn about the wonderful cause these pieces support, they won’t feel bad about spending money. Our motto is “accessorize your conscience” and really, no one has a reason to feel guilty for treating themselves to one of these pieces!”