Being an Entrepreneur people who aren't, are always asking me what it takes to become one. I find the question quite difficult to answer. As it is something I just am. I do believe that people can easily have success without this thing inside them, and I also believe that they can change their mindset and start to think like an Entrepreneur, this of course in itself will have the desired effect they are looking for and will convert them into being one.
What I tried to do with my book was inspire people so much so that it broke them free of their indecision. I tried to clearly give people a road map to success. But after watching the results come in and seeing just some people take action, it's actually quite depressing.
Why are most people unwilling to improve themselves?
Don't get me wrong, I get a real sense of pride when someone takes the first steps to success and the first step being a decision to change. The problem is though that people are anxious, even desperate to improve their circumstances but are unwilling to improve themselves.
I ask myself, how many people will take what I have shown them and make a real difference in their lives. They may now have a better understanding of property and what it can do for them and over the next twenty years. They will now probably take the correct steps in their property dealings that otherwise they would have not taken.
But how many will make the decision to buy just one a year and then actually act upon it?
Why is it some will automatically succeed?
So far I and my team have sold about six thousand books since the trial run of four hundred in September 2006 and then the remainder since mid December to now. I'm looking at the people who have acted on the site and talked about doing so. These are the ones who will achieve success, because they are taking action and they are using the mastermind principle to help their success. I would say there are just twenty people showing it, so probably there are one hundred people doing it.
So that means the book is having just a two percent success rate. I have just been told by people at a conference I've attended that this is actually a very good rate of success, as most self improvement people don't even expect more than ten percent of people to read their products. So to get a twenty percent take up on readership to action is actually exceptional.
However, I didn't write it for this measly take up, I wrote it to make people take action, I wrote it to stop people being automatically condemned to financial insecurity, I wrote it to stop people being in the ninety nine percent of people who do not retire financially free.
Now it's not these people (the two percent) I'm worried about, as they have already walked down the right path, their success is near guaranteed as all they need to do is stay on it. Then there are the people who are watching and waiting for that all important last nudge into the correct direction, these are the group that I can help as they are at the point of decision. It's these people that I have written this article for. I believe that this portion of people is actually quite high; I think that there are a further fifteen percent of people that are struggling to make the decision. They are looking at the unknown journey in front of them and imagining how hard it will be for them and how much they will need to come out of their comfort zone.
Will success be hard or easy for you?
How much they will need to learn new things, and how everyone they know will be telling them that they are mad to listen to this so called expert. Then when they look round at their comfortable life, and they see the TV, job, family and friends calling to them, saying 'I'm always here for you!', and 'I'll always be your friend, I won't force you to learn, I won't force you to grow, I'll accept you just how you are', when you look at it from that point of view it is amazingly seductive, and actually surprising to think that there can actually be seventeen percent of people actually willing to even look into the abyss.
To those people that are on the edge, it is a simple decision you need to make. If your current plan is working and you are content to just live in the hope that 'it'll be all right', then you should go with what you're thinking, as the negativity that you carry with you into the abyss will just bring you down. To the others of you, there is no decision to make, if you keep doing the same thing and getting the same result then you know you have to change.
Are you keeping yourself locked up?
So just get on with it as most unsuccessful lives usually have a severe lack of decision. I find it amazing how people spend their lives confined behind a lock door, complaining that they are trapped, when they are usually holding in their hand the key to unlock the door, they just believe that the key they have fits some other lock and there is no point in even trying.
A great line from Homer Simpson which is so sad but true speaks to the ninety nine percent of people, even though they do not know that the joke is on them, Bart and Lisa have just failed at something they were trying to do. Homer says, 'Kids, Kids, you tried and you failed miserably, the lesson is, never try!'
To you the seventeen percent on the fence, I procrastinated for eleven years before I bought my first property, because I kept believing all of the rubbish that so called experts said, will you learn the lesson of never trying?
My aim is to not only find ways to increase two percent, but to increase the seventeen percent as we are going to sell another 15,000 to 20,000 books this year and if I can get those percentages up, then I can start making a real difference.
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