Google Sites led the U.S. core search market in November with 65.6 percent of the searches conducted, followed by Yahoo! Sites (17.5 percent), and Microsoft Sites (10.3 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.8 percent.
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comScore Core Search Report*
November 2009 vs. October 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
Oct-09 Nov-09 Point Change
Nov-09 vs. Oct-09
Total Core Search 100.0% 100.0% N/A
Google Sites 65.4% 65.6% 0.2
Yahoo! Sites 18.0% 17.5% -0.5
Microsoft Sites 9.9% 10.3% 0.4
Ask Network 3.9% 3.8% -0.1
AOL LLC Network 2.9% 2.8% -0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.