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Smart use of social media
A recent story made me think that some marketers might finally be getting the right idea about how to use social media to build brands. The story in the New York Times, documents how McDonald’s enlisted the help of “mommy bloggers” to help shape its image. One of the keys to social media is that people like to share. Give them a good enough reason to do so, and they will promote your brand. The McDonald’s story is interesting, because it...
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Are media and ad executives social media dinosaurs?
With a potential $100 billion on the table, it is perhaps not surprising that Facebook’s business model is coming under increased scrutiny these days. A recent Financial Times article reports growing tensions between advertisers and Facebook over the placement of advertising on the site. Advertisers, it seems, want to slap display ads all over your Facebook newsfeed, but Facebook wants to protect your turf. Earlier this week, I wrote this post...
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From mb-blog.com
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Jennifer Sheahan: Cracking the Facebook Code | Social Media Today
In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than that of the world’s current phenomenon, Facebook.While more than 900 million people worldwide have active accounts, few [...]
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Inbound Marketing: How to Make It More Effective via Inc.
Written by Geoffrey James. With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Unless you’ve been living under a rock, you’ve probably heard of “inbound marketing”–the concept that you should attract prospective customers by offering useful (on a website, for instance). Inbound marketing is contrasted with outbound [...]
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How does social media affect brand equity?
Once again, my colleague Dave Barrowcliff, has posed an interesting question on Millward Brown’s Greenhouse, our internal social network. He asked: Social media affects brand equity because…? It is a good question. After digesting the various replies, I thought it would be worth sharing my thoughts here. I think that a strong presence in personal conversations, whether in person, on the phone, through e-mail, in social media or via customer...
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From mb-blog.com
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Why You May Be Screwed If You Don’t Take Google+ Seriously
Pay Careful Attention to the Upper Right hand Corner of Google Search Results If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked our first page placement in the ‘content marketing’ topic. In weeks and months past, text ads would have appeared [...]
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Why Business Executives Fear Social Media Marketing | Social Media Today
Written by Chris Horton. This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing in general, and Twitter in particular. A marketing director, she was convinced that her fairly [...]
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Overview
From videos and blogs to speeches and articles, it's all about content today. This wikizine will look at ways to develop, distribute and market your content.
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