Content Marketing

While not every blog is photography blog, thousands of blogs taking up space on the world wide web actually post photographs within their blog. Whether a craft blogger, a mommy blogger, a travel blogger or anywhere in between, chances are you have taken photos and shared them on your blog. If you are using your blog as a business venture, it will pay you to produce, process and post quality photographs on the pages of your blog. It may very well be critical to the success of your business and...Read Full Story

According to the Content Marketing Institute blogging is the #1 content marketing tactic.  Why?  Here are10 reasons.....in no particular order. 1. Blogs Help You Get Found When prospects and customers have a need for your product or service, they no longer flip through the Yellow Pages.  They simply type keywords related to their problem into Google, Yahoo and Bing.  And whose website do you want to pop up when they do that?  If you’re saying “my own, of course,” you need to be publishing...Read Full Story

White papers are, according the Content Marketing Institute, the third most popular content marketing tool.  Why?  Because they attract your target audience, build credibility and softly sell your business.But a white paper is dead unless it gets read.So how do you make sure that your target audience is going to download and read your white paper?  You figure out who they are and what they want before tapping out a single word on your keyboard. Suppose you’re a marketing consultant (like me...Read Full Story

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.   The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: #10  Videos:  High level video product is not necessary.  Just good content. #9  Webinars/Webcasts:  Almost as good as meeting with a...Read Full Story

Some people think that blogging is a bit too new-fangled to be used effectively for marketing products or services to seniors.  Not true.  Here’s why. First, you’re not just trying to reach seniors.  You want to reach the people who influence them too: family caregivers, doctors, ministers, social workers, rabbis, legal advisors and more. Second, seniors are surfing—online that is.  The eMarketer reports that as of 2011 47%, almost half, of people 65 and over are online.  And that statistic...Read Full Story

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics.  I plan to cover tidbits on the top ten content marketing tactics in my blog.  And today I reached tactic #5—the e-book.I was a bit slow off the mark to write this one because I wasn’t sure how to define the difference between the e-book and the white paper.  Why not?  Well, both have a lot in common.White papers and e-books are targeted to the audience you want to have buzzing...Read Full Story

It’s only words right? When it comes to your website unfortunately it’s not that simple, a few years you could fill your website with frankly rubbish content and it would still perform well within the search engines and maybe even got you some customers. Sadly for some (actually most) website owners this way of presenting your website is no longer good enough if you want to have a successful site and generate customers online. Why’s this the case? Here are some reasons why content has grown...Read Full Story

If you're marketing products or services for seniors, you need to find a large magnetic force that attracts family caregivers, seniors and even your referral sources in the medical community to your website. The Free ReportYou need a free report--a white paper or an e-book.  You give it away in exchange for contact information.  Start by asking for an email address and first name and build from there.The report does a few thing for you. It:Positions your organization as the expert.  Builds...Read Full Story

The Case for Case StudiesFeed your prospects' imagination with stories, and your revenues will grow fatter. The power of a case study is that it goes beyond telling family caregivers and seniors what you do.  It shows them.  It engages them.  A case study simply explains the problem, shows how your product or service solved it, and describes the results achieved.  Here's an example.You can tap into the emotions of a family caregiver who might be feeling some guilt about moving her mother to...Read Full Story

Good content is must for spelling success for your online business. Whether the articles are meant for SEO purposes or informational value, they should have the strength to impress your readers enough to make them your customers. Here is a quick guide to help you choose the right content writing service for your business:Establish Your Needs The first step towards finding the best content writing service is to analyze your business requirements. Determine what you are trying to achieve from...Read Full Story