Content Marketing

Content Marketing

From videos and blogs to speeches and articles, it's all about content today. This wikizine will look at ways to develop, distribute and market your content.

StumbleUpon Two-Step

StumbleUpon can be an enormous traffic generator for bloggers and marketers. I use it all the time to market my content and that of colleagues. And I just tested what I call the StumbleUpon Two-Step technique of driving traffic, and it also worked well to drive traffic. Let’s review how I did it.

Recently I launched a PRWEB release about Holiday For Charity. In the release, I had links back to my blog for additional details about the story. I used these tags in the release: holiday, charity, cause marketing, charitable giving, holiday for charity, holiday spending, donation, gift, ad agency, and pr firm.

A month after launching the release, I gave it a thumbs up on StumbleUpon, placed it in the living category and used the cause marketing and charity tags. I had 118 - and still counting - visits referred by that Stumbled url. Based on my PRWEB statistics for the release, I had more than 200 visits from Stumblers on the day I thumbed it up. So, a very high percentage of visitors to the release made the leap to my blog, too.

I have some ideas to test that may bring even more traffic by the two-step method. Do you have any ideas on how to use this or other Stumble techniques? Post your thoughts.

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