Top Rated Content Marketing Tactics for Generating Sales
The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10:
#10 Videos: High level video product is not necessary. Just good content.
#9 Webinars/Webcasts: Almost as good as meeting with a prospect in person but saves time and money.
#8 Micro-blogging (Twitter): An online networking party – you go there to engage and help others and once in awhile drop a link to your own content.
#6 Case Studies: Stories of your successes that build credibility.
#5 e-Books: A book that’s just published online in PDF format and runs about 12 to 40 pages.
#4 Articles: Publish them all over the web and build links, critical for search engine optimization (SEO), back to your site.
#3 White Papers: Often simply called free reports that run up to 12 pages.
#2 e-Newsletters: I’m talking about opt-in emails only. No spamming.
#1 Blogs: These are often the core of social media and SEO strategies.
Content marketing is hot with the marketing pros because it has the power to:
- Attract visitors to your website just like the smell of freshly baked chocolate chip cookies brings children to the kitchen.
- Bolster your website’s rankings with the search engines.
- Lure a crowd of Twitter Followers, Facebook Friends and LinkedIn Connections.
- Keep your business top of mind. No more need to sound desperate and make those “are you ready to buy yet?” calls.
- Position your company as a thought leader.
- Build credibility.
- Generate leads.
- Foster customer loyalty.
- Close sales.
And the beauty of content marketing is that it’s “inbound.” Prospects find you when they’re looking for what you offer. There’s no need to interrupt people who may or may not be interested when would prefer to be doing something else--like watching their favorite TV show.
Stay tuned to learn more about content marketing other topics about building sales with word that work.
Comment below on your thought on content marketing or contact me directly.
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