LemonAid: Support a Good Cause the Fresh Way
Who would have thought that humble lemonade could be an agent of social change? Enter Germany’s fair-trade LemonAid, which just may be the world’s most socially-responsible manufactured beverage on the planet, often described as half soft drink and half developmental aid.
Adding a fair-trade twist to that clutter-minimizing concept , LemonAid aims to use its bottled drinks to help effect social change.It is an organic drink made entirely of a few organic, fair-trade ingredients. The company's fresh, organic juice, for example, comes from a small farming cooperative in Brazil called Coagrosol; its sugar cane, meanwhile, is derived from a cooperative in Paraguay called La Felsina.
Not only does LemonAid pay its suppliers higher prices on account of their fair-trade practices, but it also donates a major share of its yearly revenue to further support small, locally based grassroots projects in the developing world. Specifically, for every bottle sold, a share of the proceeds is donated back to the countries from which its ingredients derive. So far, the beverage has been sold in outlets throughout Germany, Sweden, Denmark, Austria and Switzerland.
“We don’t simply want to sell LemonAid, it’s about more than that. It’s about making a difference. Using our talents to contribute to something greater than merely earning a living for ourselves, and hopefully inspiring others to do the same. In essence, we want to give back more than we take,” explains the company’s website.
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