Magazines Use of QR Codes Explodes in 2011
Why have magazines kept pace while the newspaper industry seems doomed? One of the factors that could be driving the feature-oriented magazines is that they don’t need to be as timely as the breaking news of the newspaper. And, there’s simply no way that a print newspaper can keep up with the other more timely mediums of today.
Magazines became an increasingly important part of the growth of QR Codes last year. It simply makes sense. By adding a QR Code to a weekly or monthly print publication, the magazine can remain timely. That’s because all you need to do is to change the content on the back end of the QR Code and you are now just as timely as the internet.
A survey of the top 100 circulation magazines in the United States found that mobile bar codes use by magazines climbed from 352 in the first quarter issues to 1,899 in the fourth quarter during 2011.
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