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Market Research in the Hospitality Industry: Mystery Shoppers, the Ultimate Customer Feedback

By Kelly Truelove on  From integrityconsultants.us
Every time we participate in a focus group, opinion poll, telephone audit, or online survey, send a rebate card with comments by postal mail, or fill out a comment card at a restaurant, we are participating in market research. Mystery shopping is one of the most widely used market research tools used to evaluate customer service, quality, compliance, loyalty, and other issues. This is most widely observed in the hospitality industry. Almost every hotelier and restaurant, whether fine dining...Read Full Story

Redefining Retail Marketing Support Services

By Kelly Truelove on  From integrityconsultants.us
For 20 years Retex has offered free membership and served as an intermediary for the retail industry, saving its members over 100 million dollars by lowering costs through high-volume buying and rebates. Now, Retex has formed a strategic partnership with SampleSecure.com in order to offer Retail Marketing Support Services, including Mystery Shopping, Merchandising, Event Marketing and Demonstrations, as well as online ordering and program management, at an incredibly reduced rate to its...Read Full Story

Welcome to our wikizine about Corporate Revival

By CorporateRevival on
Wikizines are interactive magazines that anyone can create or edit - and this one is called "Corporate Revival". Here you can find fresh voices and respond in real time. Some members write articles about recent news and trends related to the wikizine's topic, others recount relevant personal stories or share their favorite pictures and video clips. Got an interesting idea or story to share with other members of this wikizine? Well, then put on your journalist's cap and add your own article!Read Full Story
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