Cow Appreciation Day

From Cory Doctorow comes the news that Chick-Fil-A is a corporate bully. Bo sells a t-shirt that says “Eat More Kale” from his home in rural Vermont. Titanic chicken sandwich chain Chick-Fil-A claims that this shirt infringes on their trademark for the slogan “Eat Mor (sic) Chikin’ (sic).” They’ve demanded that Bo shut down and turn over his website to them. Rather than capitulate, Bo is making a defiant documentary about his refusal, and he’s raising funds on Kickstarter. I wonder how that...Read Full Story

The idea of protecting one’s trademark has merit, provided the trademark in question is actually in danger of being diluted. It’s understandable that Nike would want to stop another shoe company from selling cheaper shoes with a Swoosh logo on it, but sometimes, companies overstep their boundaries and make fools of themselves, much like Chick-Fil-A is currently doing. What we here is the case of Bo, who sells “Eat More Kale” t-shirts from his home in Vermont. Apparently, the folks who manage...Read Full Story

For over 15 years, the Chick-fil-A® renegade Cows have entertained consumers with their desperate, self-preservation antics in an effort to convert beef eaters into chicken fans. The "Eat Mor Chikin®" campaign was first introduced in 1995 as a three-dimensiona billboard concept depicting a black-and white cow sitting atop the back of another cow painting the words "Eat Mor Chikin" on the billboard. In addition to the clever roadside billboards, the "Eat Mor Chikin" Cows are a focal point for...Read Full Story

I used to love Chick-fil-A growing up. That simple chicken sandwich, with its yellow mustard and sliced pickles and nothing else in the way of adornments, those hefty waffle fries, the samples they used to give out while you were walking by in the mall..it was a cut above all the other fast food chains. The chicken sandwiches are still tasty, so I’m told, but everything else about the company has become increasingly unpalatable. The company actively hates gays and gay marriage, donating...Read Full Story

It’s going to be a David vs. Goliath battle for the ages. A Vermont small business is owner is prepared to duke it out with Chick-fil-A over over the use of a slogan. Chick-fil-A has trademarked the use of the phrase “Eat Mor Chikin”, and they use the popular marketing motto alongside images of cows. The cows are attempting to spread the word about the tasty goodness of Chick-fil-A products, which, of course, are not made from beef.Meanwhile, Vermont artist Bo Muller-Moore wants to trademark...Read Full Story