7 Important Web Design Attributes
Alt Text is the text that appears in place of your images if a visitor has images disabled. A happy by product is that although the search engines can’t read image content, they can read your alt text on each of your images. Make sure that you fill the alt text with your main keywords for every image on your page.
Use Heading Tags to focus your keywords for search. The search engines love to see Heading tags used as they indicate what a paragraph or section of your page is going to be about. The more focused your pages, with tight focused Headings the better, as they will be viewed as high quality content and ranked as such.
If your page contains a paragraph on many different subjects then it will be ranked as a general info page, but if you have a page dedicated to a specific subject then you will rank higher as the page will be considered more important for the search engines searchers.
Make sure that you include all of the keywords that you need to rank for. The search engines aren’t in the business of guessing what you want to rank for, so make sure that you tell them exactly. You should avoid spamming your keywords, aiming not to repeat any more than 10 – 12 times on a page, assuming that your page does contain several hundred words of content.
If the search engines can’t follow your links then your pages will never be found or ranked. Websites designed using Flash, or with Java Script Menus can often suffer in search as the content is inaccessible. Plain simple web design will give you the best search engine rankings.
If you are tempted to cheat by using underhand practices to improve your rankings then be aware of the consequences when you get caught… which you will. Your site will be removed from the rankings and you will have little recourse to getting it re listed. There is little benefit to using “Black hat” techniques as you will be reported if you try to rank for competitive search terms, and if you are targeting low traffic keywords…. Why bother in the first place?
In Summary, concentrating on effective design is essential for good SERPS, planning your site layout before it is build can buy you free rankings that will take a lot longer with an inefficient site design. Deeho Web Design create search engine friendly, effective websites that deliver results in search. Effective SEO Friendly Web Design Northamptonshire
