Visa and Better ATM Services® Debut First ATM-Dispensed Visa Gift Cards
MESA, Ariz.--(BUSINESS WIRE)--Visa Inc. (NYSE: V) and Better ATM Services®, a technology innovator in the ATM industry, today announced the ability to dispense Visa Gift cards in addition to cash at existing ATMs, expanding the value and services delivered by ATMs. An in-market pilot program is currently underway offering Visa Gift cards at walk-up and drive-through ATMs in select locations throughout Arizona. Credit Union West, MariSol Federal Credit Union, and Pinal County Federal Credit Union are participating in the first pilot programs, and have already begun offering their members this quick and easy way to purchase Visa Gift cards.
“Our focus is on delivering value and convenience to our members who regularly purchase gift cards for special occasions,” said Robert W. MacGregor, President and Chief Executive Officer of Credit Union West. “We’re seeing gift cards become more popular as a way to give family and friends the opportunity to choose a gift they really want or need. Our relationship with Better ATM Services® and Visa is a terrific way to meet our customer’s needs, while increasing our line of value driven products and services.”
With this introduction, ATM menu screens now include a “Purchase Visa Gift Card” option and prompt to designate the value to load on each card. Cards are available with no activation fee in $25 denominations during the pilot. The new ATM-dispensed Visa Gift card is made of a durable yet thinner material, which allows cards to easily pass through the cash mechanisms of ATMs.
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“Our focus is on delivering value and convenience to our members who regularly purchase gift cards for special occasions,” said Robert W. MacGregor, President and Chief Executive Officer of Credit Union West. “We’re seeing gift cards become more popular as a way to give family and friends the opportunity to choose a gift they really want or need. Our relationship with Better ATM Services® and Visa is a terrific way to meet our customer’s needs, while increasing our line of value driven products and services.”
With this introduction, ATM menu screens now include a “Purchase Visa Gift Card” option and prompt to designate the value to load on each card. Cards are available with no activation fee in $25 denominations during the pilot. The new ATM-dispensed Visa Gift card is made of a durable yet thinner material, which allows cards to easily pass through the cash mechanisms of ATMs.
Read full article HERE!
Related Topics:
- What’s the Difference Between Prepaid Cards and Store Cards?
- Know the Difference Between Prepaid Cards and Store Cards
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