He switched sponsors and will now be promoting the Mountain Dew Amp Energy Drink. Here is what Thayer Lavielle, who runs the marketing and brand development at Earnhardt's JR Motorsports, had to say about the switch. "Dale Jr. is not a corporate pitchman, that's just not who he is," Lavielle said. "He happens to be the most popular driver, he happens to be an excellent race car driver, and he has the good fortune to be with Hendrick Motorsports next year. That all affords him the...Read Full Story
The No. 88 was last driven by Robert Yates Racing. They asked NASCAR to transfer the number to Hendrick for Dale Earnhardt Jr.
"Ralph Earnhardt drove the No. 88 Olds in 1957 and because of this number's history with the Earnhardt family, I felt car No. 88 should continue with Dale Earnhardt, Jr.," Robert Yates said in a statement about the special number.Read Full Story
The ride looks sweet. Check out Dale Jr's new #88. Mountain Dew is hoping you'll also check out their new Amp Energy Drink in the process. But the No. 88 Chevrolet is pretty amazing.