Daniela Cicarelli Scandal

Daniela Cicarelli is a Brazilian TV show hostess for MTV Brasil and fashion model. Her scandal video was broadcast on the TV show Dolce Vita on Spanish channel Telecinco. It revealed Cicarelli on a beach in Spain fondling her boyfriend Merrill Lynch employee Renato "Tato" Malzoni and later having sex with him in the water.

On 17 September 2006, a scandal video shot by paparazzo Miguel Temprano was broadcast on the TV show Dolce Vita on Spanish channel Telecinco, showing Daniela on a beach in Spain fondling her boyfriend, Merrill Lynch employee Renato "Tato" Malzoni and later having sex with him in the water.[2] The next day an edited version of the paparazzi scenes from the show was uploaded as a video clip to YouTube, but deleted that same day. Even after the deletion the video was still available on various internet websites and file sharing networks. Newspapers reported that computer networks crashed at stock markets in Brazil after many users tried to send and download the video. On September 27, Malzoni and Cicarelli were granted an injunction by São Paulo state supreme court against YouTube, Globo.com and IG. However despite YouTube's efforts to withdraw the clip it continued to appear on the site under varying file names, and links to the video on sites other than YouTube turned up all over the Internet, news groups and peer to peer networks. Cicarelli sued again in December against YouTube, with the consequence that in January 2007, the Supreme Court ordered the site to find a way to permanently block the video from being uploaded on its servers, to shut down their site until such a block can be realized, or to face an order imposed upon Brazilian Internet service providers to block access to YouTube. Brasil Telecom, Telefonica and other ISPs implemented such a block, leaving all YouTube's IPs inaccessible in Brazil.

A few days later, the decision was revised, removing the original block decision, thus limiting to remove the offending copies of the video. However, Brazilian YouTube users created a website to boycott Cicarelli, refusing to support MTV and any advertised product, unless Cicarelli left the company.

MTV's response was quick (after receiving more than eighty thousand e-mails protesting), with a note on its website as well as regular institutional inserts on its programming, claiming that while supporting the users' manifest, it refused to acknowledge the validity of the effort, claiming it as unreasonable as the original censorship. Also, it claimed the censorship from the decision wasn't from Cicarelli, but from her boyfriend instead, going even further, stating that MTV nor Cicarelli ever prosecuted any website for any reason.

Later research from Conjur, a legal website, denied these claims which Cicarelli also failed to acknowledge in separate interviews on Jornal da Globo (TV) and Folha de São Paulo (Newspaper). MTV stopped its institutional message on TV, and shortly after removed their original note from the website.

A parody of the video was made by the Pânico na TV, a controversial Brazilian nationwide broadcast program by Rede TV!. Also the health secretary of the state of Rio Grande do Sul has made a parody with the goal of educating about the dengue fever, a virus which can by hosted by the Aedes aegypti, a mosquito species found in the state, but yet not infected in that state. The agency claims that it wants to take advantage of the viral marketing.

In June 2007, a Brazilian judge dismissed Cicarelli's claims indicating that as the sex took place in public, Cicarelli had no expectation of privacy and so acted in bad faith in trying to get the video removed as an invasion of her privacy. The model was ordered to pay court costs and legal costs and R$10,000 to each defendant.

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