Dental Business

This is another specially commissioned article for ‘The Technologist’ magazine in the UK, I must say it is a real honour to be asked to write these articles so if anyone else would like an article written for a publication please let me know and I will see what I can do. I have been asked to write about my journey through business and dentistry and what I have learnt throughout this journey; but why would you care? Do you feel you have reached your full potential as a technician or dentist? Have you reached our full potential as a business person? If you ... Read Full Story

This is a great technique I learnt from Ashley Latter , (I highly recommend his ethical sales course to anyone involved in direct sales...hey that's most of us isn't it?). Ashley talks about a simple model using images as an aide memoir, thus: Picture a Cushion Now picture a question mark in that cushion Now picture the word 'else' above the question mark Now picture a set of clacking teeth Now picture a 'closed' sign in a shop Strange....? Yes, but this is how it works in reality...(this technique is actually used for countering objections to a sale, but works equally well in any ... Read Full Story

Since I have set up this blog...now only a couple of weeks old, I have been exposed to a whole new world. A world of interlinked web pages, blogs, diggs and feeds...I didn't know this world existed, so how can we use this technology? How can the dental industry and individuals benefit? In dentistry we often seem to be years behind other industries in so many ways; we really don't make use of this internet technology as much as we could...all it needs is a bit of imagination and creativity and we could all so easily be connected and networked together with more highly ... Read Full Story

Communication between individuals can fail for many reasons..personality, hidden assumptions, unnecessary aggression, misunderstanding..plus many more I am sure. A great way to overcome all of these causes is to always keep in mind the phrase...'the map is not the territory' As we grow up to be adults we incorporate a whole host of filters in to our lives, some positive and some negative, we use these filters to make sense our world. Often these filters are very different from one person to another, depending on their backgrounds. These filters distort our reality in to something we can make sense of...the problem is we all ... Read Full Story

Market positioning is often mentioned among marketeers...but what does it mean? Having good positioning makes attracting new customers easier, faster and cheaper, so it is an area that is vital for good marketing and a succesful business. When a person decides to make a purchase they will have a mental map of all the products available that fulfil this need, so as an example lets say you are out for a run and are thirsty, to satiate your thirst you go in to a shop an look in their chiller for a drink. You are now faced with a whole array of drinks, Coke, ... Read Full Story