Dental Marketing

Using the internet for dental marketing stopped by simply establishing a web site. “We have a web site!” was the cry from many practitioners, and web sites have generated substantial returns in terms of new clients and extremely cost effectively for dental practices. Time has moved on and the internet has developed and evolved; in particular, how users make use of search engines to find information has led to a radical restructuring of how web sites are ranked by the likes of Google, Yahoo! and MSN. Old style, unchanging web sites have increasingly found their dominance challenged by more dynamic, frequently updated web sites, particularly blogs.

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A Dental Marketing Plan for Disaster

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emcdental on

From: emcdental.com

In a recent face-to-face coaching meeting in Portland, the group listened to a presentation from a business consultant, John Patrick. I won’t go into details about the talk, but instead, I want to focus on a question you must ask yourself that he asked us. Let me set the stage first though… I’m a “positive thinker.” However, I’m also a man of action. I don’t sit idly by waiting for my surroundings to shape my life. I quite literally shape my surroundings to suit me. I’m not saying that to... Read Full Story

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Is Your Internal Dental Marketing REALLY Working?

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emcdental on

From: emcdental.com

I recently had perhaps one of the most interesting coaching calls I have ever had. First, the client tells me, “The newsletter isn’t working.” This coming from a seasoned dentist who’s been doing a newsletter for YEARS suddenly thinks his 20+ new patients a month from referrals are due to something else – a Care To Share card. Yes, those work, don’t get me wrong. So, my advice was, “Hey, quit doing the newsletter and see what happens.” Bad advice, but I want to prove a point. Reminds me of a... Read Full Story

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Great Internal Dental Marketing Always Includes Taking NAPs.

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From: emcdental.com

The Power of a NAP: Get Your Staff in the Habit! Some of you may be wondering WHY I would ask your staff to make a habit of taking a nap. To be fair, I’m not talking about a regular ol’ nap. Really, in my world, a NAP stands for Name, Address, and Phone Number (or NAPE! Name, Address, Phone and Email!). I coach all of my clients to gather the name, address, and phone number of every single incoming patient call - scheduled or not! From the audits we’ve conducted here, I am concerned. In fact... Read Full Story

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Does Your Dental Marketing Plan Use the Power of Deaf Ears?

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emcdental on

From: emcdental.com

How many times each day do you hear the word, “No?” I’d wager a bet it’s at least 4 or 5 (from patients alone!). What do you do when someone tells you, ” No, doc, I just can’t ___________ right now.” Do you forget them? Do you “write it off” as a failed attempt at a sale? Or, do you simply IGNORE IT? Guess which is more profitable? Ignoring it, of course! In a typical day, I bet I hear or feel the word “no” over a hundred times. Each day, there are over 100 messages going out from my office... Read Full Story

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Are YOU (or your staff) The Thing That Is Standing Between Your Dental Practice and Your Profit?

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From: emcdental.com

I’m always on the lookout to tell people if they are doing a great job. Lately, I’ve even found myself letting those that are not, know as well. In fact, I believe it was a mentor of mine, Ralph Oats, who pointed out… ”If YOU don’t let people know when they are doing things right and when they are doing things wrong, they’ll NEVER know!” Ralph was really into letting people know when they were screwing up so they would stop doing it wrong and start doing it right. Lord only knows how long it... Read Full Story

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Dental Marketing — the Key for a Dental Practice Success Posted By : IC

When it comes to business, proper marketing is key for success, this applies to every single vertical out there regardless of how it is organized and managed, today we’re going to talk about dental marketing. More: continued here addthis_url = 'http%3A%2F%2Fwww.geoff-lord.com%2Fhealth...

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