Using the internet for dental marketing stopped by simply establishing a web site. “We have a web site!” was the cry from many practitioners, and web sites have generated substantial returns in terms of new clients and extremely cost...
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Using the internet for dental marketing stopped by simply establishing a web site. “We have a web site!” was the cry from many practitioners, and web sites have generated substantial returns in terms of new clients and extremely cost effectively for dental practices. Time has moved on and the internet has developed and evolved; in particular, how users make use of search engines to find information has led to a radical restructuring of how web sites are ranked by the likes of Google, Yahoo! and MSN. Old style, unchanging web sites have increasingly found their dominance challenged by more dynamic, frequently updated web sites, particularly blogs.
The pitfalls of building a new dental practice can multiply in this kind of economic and business environment. Therefore, it makes sense to get an expert involved to eliminate all the common, and not so common, trial and error mistakes. Of course, determining the right expert to handle the development of your dream practice can be another challenge. Be sure the company, contractor, group or individual you select to develop your new office is working as much as possible in your interest. Plus the firm should be very familiar with the dental industry and the specific needs of dentists who are often sole ...
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Why ever pay out of pocket for your dentistry? It can't be that some dentists might actually have skills worth paying more for. No, dentists should stick to what worked in past centuries so they can be as far behind as your dental insurance company. Your insurance coverage should focus on dull, 15th century metallurgy. If your dentist wants to do more than one tooth at a time (a natural-looking smile makeover for example), be wary, very wary, Larry and Mary, and be contrary about treatment approaches that are contemporary. Only consumers that can think for themselves should try something of this age. If ...
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The extensive Dental CE credits you've racked up. The copious quantities of new dental technology you've installed. And substantial team training hours you've undertaken are about to be accessed by an onslaught of new dental patient. How do you achieve this "big line at the office door" result? It is actually very simple: just start doing LESS. The consumer is overwhelmed by everyday life. You need to standout by simplifying what they need to know about your dental services and dentistry expertise. Everyone needs a dentist. Sadly, many people put it too far down the priority ladder because they are human like us. Procrastination, ...
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This is Part 3 of 3: to Read the First Installment - click here . Topics Covered in Part 3 The "In Between" Prospective Dental Patient Dental Patient Communication Conclusion The "In Between" Prospective Dental Patient Your dental office is the pond and this caller is fishing without enough bait. They really don’t understand what Dr. Expert Dentist Of Dentistry does differently than every other cosmetic, restorative, or implant dentist, but they want to know more. Problem is they would be initially shocked by this dentist’s fee structure and comprehensive treatment plans. The key here is guidance not necessarily scheduling them for a dental ...
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There are two basic types of dental marketing strategies you can employ to promote your local dental practice - “push” and “pull”. And while the most effective dental marketing campaigns often include a combination of the two, factors like the current state of your local economy and the type of dental treatments and procedures your practice offers should dictate how much of your marketing budget you devote to each one. Push Dental Marketing The term “push marketing” is used to describe dental marketing strategies that deliver unsolicited information about your dental practice to prospective or existing dental patients in your community. The most common ...
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As part of his mysterious new "Dental Marketing Project X," Jim Du Molin is making a 24-minute video on "Maximizing Your Marketing" available free of charge for a limited time. Dentists will be interested in the valuable marketing and dental practice management strategies Du Molin describes.
More Dentists Implementing Dental Newsletters Into Marketing Plans, Says ...PR-USA.net (press release)Patient News Publishing can help dentists attract this powerful consumer group with their innovative, exclusive neighborhood dental marketing campaigns ...and more »
The dental profession is a highly competitive field of expertise. Thousands of dentists graduate every year hoping to become among the most sought dentists in the world. Unfortunately many will eventually discover that making a name does not happen overnight.Video Marketing For Dentists – Learning The Essentials is a post from: DJ Traffic
Do you want to grow your cosmetic dentistry practice? Are you tired of shot in the dark marketing. Do you feel like that the competition dominates your area and you simply cannot compete? Are you overwhelmed by the many different ways ...