Does Your Dental Marketing Plan Use the Power of Deaf Ears?

How many times each day do you hear the word, “No?”

I’d wager a bet it’s at least 4 or 5 (from patients alone!).

What do you do when someone tells you, ” No, doc, I just can’t ___________ right now.”

Do you forget them? Do you “write it off” as a failed attempt at a sale?

Or, do you simply IGNORE IT?

Guess which is more profitable? Ignoring it, of course!

In a typical day, I bet I hear or feel the word “no” over a hundred times. Each day, there are over 100 messages going out from my office. Those who don’t respond, effectively are saying “No.”

Do I care? Yes, but only to the extent of “How can I get them to say ‘Yes’?”

The best way is to make sure my message(s) got through. How do I figure that out? Well, it’s different for me, but I know my messages got thru if they DO SAY YES, by him or her placing an order or subscribing to one of our services.

What do YOU do to get patients to say ‘yes’? What does your staff do?

Here’s my secret for this problem: IGNORE IT and KEEP ASKING FOR THE SALE!

ACTION-TO-TAKE TIP: If you find you or your staff accepting a “NO,” keep on asking. One of the best ways to do this is to continually ask patients to accept treatment. For more information about a letter to send to your patients to “re-ask” them to accept your plan, send an email to Laura@EMCdental.com. It effectively does what you and your staff do everyday… ask for the sale.

BONUS TIP: Use the same letter ANY time you need an emergency cash flow surge! We use it for our clients and it works wonders! (DO NOT OVERUSE IT, THOUGH!)