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Diesel's 30th Birthday

By Elaina J. Martin on
On October 10th, Diesel will celebrate its 30th birthday. And what's a birthday without a present? So, the morning of October 13th a limited edition pair of jeans will be available at select US stores. For one day only, 8,000 pairs of the "Dirty Thrifty" jeans will be on shelves (before flying off them) for the celebratory price of $50. The back of the coveted blues feature the "xXx" logo, the dates 1978-2008 embroidered on the side and custumized "Diesel 1978" buttons.Read Full Story
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