Our philosophy is simple. We collect and analyze data of every market possible to bring to the consumer products and services that identify and address exactly what they want and need to the last decimal.

Many are looking for your products and services somewhere else.

They don’t know where you are.

You don’t know how to access them and sell your products to them.

This is where we step in to help you.

We get your online presence known to your target customers.

We identify your target customers and enrich the potential of your Web presence.

We do it all for you at our BWiredIn Network .

Check out www.bwiredin.com for more details.

Email Marketing Campaigns

Why should you start an Email marketing campaign?

As the Internet continues to grow, it is becoming much more viable to reach customers through email. In fact nearly half of all email users check their messages daily, making it just as effective as mail. Other businesses have not let this go unnoticed. In fact, American companies spent close to 400 million dollars last year, and more is expected this year. Now that you have seen the numbers you may be asking, why should invest into email marketing? The advantages are clear. Here are a few reasons to start rolling out your very own email marketing campaign.

Cost

One of the biggest selling points of email marketing is the cost involved in such a campaign. Before the advent of the Internet, companies who wanted to send newsletters and mail to clients would have to spend thousands of dollars because of postage fees and printing cost. Now with the Internet, these costs are nearly nothing when compared to the old mail system. In fact you can reach all your customers easily and cheaply with email marketing .

Reach

With an email marketing campaign, your reach would be unlimited. Unlike the old mail system, your message can cross borders and oceans in a matter of minutes. In fact, your clients can read your emails from almost anywhere in the world. Combine that with the money that you would save and you will be amazed how well email marketing really works.

Personal

With email marketing, you can personalize the messages to your clients, which gives a reason for them to stay with you. At the same time, personal messages can target your exact audience so that you can give them exactly what they want.

Simple

One of the best parts about email marketing is its simplicity and ease to create and send messages to thousands of clients. In fact it is almost as simple as creating an email to someone in your office. While you can get as creative and in-depth as you wish, creating effective emails is a very simple process .

The advantages of email marketing are clear and with the right help, you can turn your existing clientele into loyal customers of your business. There are several companies that you can contact for help with rolling out your new email marketing campaign.

A successful Email Marketing Campaign needs:

Email marketing has its high and low points. While the highs really do exceed the lows, nothing in life is perfect and email marketing is no exception. In fact, one of the biggest downfalls, as you can imagine, in email marketing is inactive recipients. However, while it may seem like they no longer wish to do business with you, there are several reasons why the drop off is occurring.

Subject Lines

Subject lines are the key to any successful marketing campaign and can be the deciding factor in a person opening or deleting an email. Remember you must convince your client to open the email, but at the same time you cannot be forceful and scare them away. Also, be sure to keep it as short as possible so that clients will be sure to read your entire subject line.

Spam Filters/ Bulk Folders

If the content in your emails are reoccurring, many times a spam filter will believe that it is spam and delete it automatically. At the same time, if your emails are getting stopped by a block list, you can contact the list and explain to them that you are not spam. While spam filters can be your biggest enemy, there are several methods that you can use to get around them and get back at your client.

Change in interest

While you may have provided for the customer in the past, sometimes they move on to different things. However, this does not mean you need to give up. Make sure that your emails stay up-to-date and are not just the same thing over and over again. One of the best ways to keep your customers interested is to send coupons and other specials through email. This way they will be sure to check your email every time to see what deals you are offering.

Bad addresses

Many times the reason for a decline in an email marketing campaign can be bad email addresses. However, while you may receive bounce backs for some user’s emails it does not necessarily mean that they are completely bad. For example, if you are getting bounce backs make sure to check if it is bouncing back due to spelling, a spam filter, or a coding issue. While some of these problems cannot be resolved, sometimes emails that bounce can be fixed with any number of methods.

Email marketing can be one of the easiest and most effective ways of reaching your customers. However, if left unchecked, email marketing can become a problem. Make sure that you check that everything is running smoothly before giving up hope.

Explode Your Sales with an Internet Marketing Campaign

A five Step Internet Marketing Plan that’s Affordable and Effective

Are you planning for explosive sales this year through an effective and organized Internet marketing campaign or are you maintaining your status quo and hoping for the best?

A planned and organized Internet marketing campaign with rotation through a variety of targeted sites, directories and venues is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than search engine submissions alone. It takes a bit of research and a solid knowledge of your target customer. You can plan and implement a simple marketing campaign in the space of a dedicated day.

Below are two steps meant for Internet marketing for small businesses. By doing each of these actions, you'll get to an effective holiday marketing campaign, creating a marketing plan that can be implemented immediately and begin reaping you sales success.

Internet Marketing Plan Step 1 - Defining Your Customer

Defining your customer is as important as defining your products or naming your business. If you have not yet done a marketing plan within your business plan, then you need to do this exercise. If you already have this in your business plan, you can skip ahead to Step 2.

Action:
Answer these questions as honestly as you can. In other words, don't project your expectations or hopes on them. What is your perfect, solid customer really like?

• Is my perfect customer male or female?
• Does my perfect customer work out of the home or in the home?
• What is the job profile of my perfect customer - an executive, manager, worker, entrepreneur, stay-at-home parent, etc.?
• What is the net household income of my perfect customer?
• What level of education does my perfect customer have?
• Does my perfect customer have room in her spending budget for my product/service on a one time, occasional or constant basis?
• How do my perfect customers use my product/service - do they buy it for themselves or as a gift?
• Does my perfect customer spend a lot, some or minimal time on the Internet?
• Where does my perfect customer look for my product/service? Both online and in physical locations?

Once you have this written out, you should have a good picture of where to start looking to place your message and how to write your message copy.

Internet Marketing Plan Step 2 - Choosing Your Targets

Now, where are you going to post your ads? A coordinated effort across several sites and venues commonly frequented by your customers is the most effective marketing campaign. If you are seen in several places your visibility and retained message is much stronger. Complementary sites that you can help cross-promote to your visitors, who will then see you there too, will provide excellent reinforcement of your message. Holiday specific sites that are well promoted are excellent areas to consider.

When considering a site or newsletter for your ad, look at factors such as traffic, search engine placement, external linking (how many places link to it), quality of current ads and types of messages being presented in current ads. Are there many competitors of yours already or is the advertising of a complementary nature to your business? Are the ads completely unrelated to your business and to the intended traffic of the site? These are all clues to measure the best fit of your message to the traffic of the site .

Pay-per-click (PPC) advertising consideration for your Internet marketing campaign but can be daunting for someone new to this form. If you are new to PPC, stick to places that allow you to set limits on daily expenditures. Google is a good example. This will also help you experiment and determine the most effective keyword by paying close attention to the statistics of the PPC campaign.

Conversion rates are an important measuring tool. What you need to do is determine what exactly you want to measure for your marketing campaign. Is it sales orders? Downloads of your free e-book? A conversion rate is the number of click-through it takes to achieve your target measurement. Your page may have 1000 hits, 14 clicks and 1 sale in a day. Your conversion rate is 1:14 or 7.1%. In other words, 7.1% of the clicks are generating a sale during this period.

Close monitoring of your conversion rates will quickly tell you what is working and what is not. Don't hesitate to change or modify your ads if needed. This is a process in constant motion until you find the best fit. Remember too, an ad may work superbly in one place but not in another.