Direct Mail Marketing Tips

One of the really cool things about Direct Marketing is its measurability.  Run a space ad in a local paper, buy a radio spot, local cable TV...you need to look at the big picture to determine if it is working.  Not so with Direct Marketing, and Direct Mail in particular.  The results of a winning mailing can be exhilarating.  Few things can compare with opening your mailbox-or Inbox if you're driving traffic/orders online-to find a bunch of emails or envelopes filled with orders!  Imagine if you could "move the needle" and increase the response to your offer?  Do so and a marginal mailing becomes ... Read Full Story

Wikizines are interactive magazines that anyone can create or edit - and this one is called "Direct Mail Marketing Tips". Here you can find fresh voices and respond in real time. Some members write articles about recent news and trends related to the wikizine's topic, others recount relevant personal stories or share their favorite pictures and video clips. Got an interesting idea or story to share with other members of this wikizine? Well, then put on your journalist's cap and add your own article! Read Full Story