Speaking with new and current publisher clients at ividence , one of the most common concerns we hear is, “How will this affect how subscribers view my company?”
This is a great question, and we love to hear it! Publishers who ask this understand both the value of email marketing and the importance of respecting subscribers. The inbox is one of those rare places where customers’ trusted brands sit alongside trusted friends. As a result, list owners are justifiably wary of allowing someone...
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