Email Marketing

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Marketers have always been able to execute event-based campaigns in Infor CRM Epiphany Outbound Marketing using information already available in the data mart. However, for event-based marketing to be truly successful, a campaign must reach the customer at a time when the customer recognizes the need and is receptive to an offer that will fulfill that need. Because the information available in the data mart inherently has an element of time delay, a new optional module has been added to the Infor CRM Epiphany Outbound Marketing suite to be able to trigger real-time campaigns based on events detected outside of Outbound Marketing. This will ... Read Full Story

Infor CRM Interaction Advisor creates real-time customer profiles based on historical, personal, and contextual data and then applies a unique combination of real-time analytics and business rules to identify the highest-impact offers at the moment of interaction. View this 5-minute online solution demo and learn how Infor CRM Interaction Advisor can help your organization: Increase offer acceptance rates and cross-sell revenue by as much as 300%. Reduce the cost of sales. Increase customer satisfaction and loyalty. Better leverage multi-channel sales environments. Reduce customer churn. Request Free! Read Full Story

Whether you have just started your business online, or have been working at it for a number of years, you will soon realize the importance of email marketing for your business. Many people have not wanted to get involved in email marketing because they think it is spam, or do not like to “hard sell” on a consistent basis. There are some do’s and don’ts to properly achieving a solid email marketing campaign. In this article we hope to cover some of the aspects of email marketing so you can get rolling on your own campaign efforts. Once you have decided to start using ... Read Full Story

When you hear the term " internet marketing email software " , what do you think of? For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler. At its core, internet marketing email software is about these things: * Understanding the target market to which the product/service/cause you’re marketing will appeal * Determining exactly how your target market interacts with the internet * Positioning your content on the ... Read Full Story