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Trust Transformed: Results of the 2011 Edelman Trust Barometer

By msandler on  From marshalsandler.com
Tomorrow morning, I will be on stage at the Belvedere Hotel in Davos, releasing the results of our latest 23-country Edelman Trust Barometer study . The lead of the story must be that trust is transformed. In the wake of the financial market meltdown at the end of 2008, we have gone through a series of corporate crises during 2010 -- from oil spills to product recalls affecting the leading enterprises in five sectors to the near-bankruptcy of five nations in the EU. The result is an even more...Read Full Story

In 2008, Two Contrarians Showed Blogging is Alive and Well - Authenticities - Edelman Digital

By msandler on  From marshalsandler.com
I like the fact that Steve  Rubel supports using stats. “Earlier this year Wired magazine created a stir when it declared that starting a blog today for thought leadership or money is fruitless. “The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr , Facebook , or Twitter ,” Paul Boutin wrote. There’s validity to the argument. For example, there’s no way I would start a gadget blog given the competition. Not only do you have Engadget , Gizmodo...Read Full Story

How Much Do We Trust Our Banks, Media, and Government? NOT MUCH!

By susanunpc on  From noquarterusa.net
If you do not trust an individual, a company, an industry, or any entity, how can you really do business with them? At the very least, how or why would you want to engage them? The simple fact is without trust, nobody really wants to engage. Why are banks, the media, and our government finding it so difficult to get things done and grow their footprint and influence with American consumers, investors, and the populace at large? To an ever increasing extent, Americans do not trust our banks...Read Full Story

Richard Edelman - 6 A.M.: Fashion Future

By msandler on  From marshalsandler.com
Image via Wikipedia I read Mr Edelman whenever he publishes-I have a real problem with fashion !  First and foremost it’s presentation to the public is what a (few) in my opinion untalented people feel fashion is !  Fashion in my opinion is not a select few anorexic people who have the look of ice heads dressed like  peacocks ! What they promote and produce is for a select few who see the world in a strange way ! It has no taste ! My wife asked me to watch one episode of Runway on Bravo...Read Full Story

Richard Edelman - 6 A.M.: Fight the Good Fight

By msandler on  From marshalsandler.com
Image via Wikipedia December 11, 2008 Shout Out From Richard Edeman- Fight the Good Fight All of u s on the PR agency side are anxious about the dire forecasts coming out of the annual UBS conference this week. Advertising spending in the US is expected to decline of 3% in 2008, and up to 6% in 2009. Rather than wring our hands, let’s create business value for clients and win more than our customary share of the 2009 budgets, because PR is best suited to the time. Here is some...Read Full Story
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SHERMAN, TEXAS —In recognition of a lifetime of advocacy for equality and justice for America’s children, the Austin College Board of Trustees will award Marian Wright Edelman, president of the Children’s Defense Fund, the 2012 Posey Leadership Award ...  
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Taylor also pointed out that China Lake is free from commercial ... Local leaders are optimistic that Defense Secretary Leon Panetta’s proposed defense cuts and two rounds of military base closures will not adversely affect Naval Air Weapons Station ...  
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Undersecretary of Defense for Policy Michele Flournoy said DoD won't ... "No one is going to change the contract" of anyone currently serving or who served, Flournoy said, "but we've asked Congress for authority for a commission to look at ...  
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Study finds that Hawaii's schools are comparable to other districts studied WASHINGTON -- The Department of Defense Education Activity, or DODEA, and the DOD were commissioned to study and validate the concerns that the Hawaii Department of ...  
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If confirmed, Conaton will replace Clifford L. Stanley, a retired Marine Corps major general, who announced his resignation Oct. 27. Stanley held the office from Feb. 16, 2010. JoAnn Rooney, principal deputy undersecretary for personnel and readiness ...  
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